The Jewelers Handbook Is Metal & Smith’s New Passion Project
The trade show format. For the time being, it’s still an on-again, off-again affair, but here’s hoping gathering en masse over baubles and...
Dive Into Belperron’s New Holiday Campaign—C’est Magnifique!
It’s also the first image campaign since the Belperron brand relaunched in 2015 in its flagship location on New York’s Fifth Avenue. ...
Ross-Simons Hires Signet Vet As CMO
Luxury Brand Holdings, parent company of Ross-Simons, has hired Signet Jewelers veteran Cathy Fischer (pictured) as its new chief marketing officer....
Lake Giles Joins Bottom Line Marketing
Lake Giles (pictured) has joined ad agency Bottom Line Marketing as account and project manager, where he will focus on the digital side of the...
Jewelers Mutual Appoints Senior VP Of Marketing
Krystle Craycraft (pictured) has joined Jewelers Mutual Group as senior vice president of marketing.
In her new role, Craycraft will lead the...
Beyoncé and Jay-Z Are All “About Love” for Tiffany & Co.
Tiffany & Co. announced that power couple Beyoncé and Jay-Z will star in its latest campaign, "About Love."
“Beyoncé and Jay-Z are the...
How I Dissed Your Mother: Dissecting Tiffany’s Ad Campaign
Tiffany & Co. is nearly 185 years old. And like many vintage brands, it’s caught between the past and present.
On the one hand, it has an...
“Not Your Mother’s Tiffany” Campaign Angering Some
Tiffany & Co. is embracing the slogan “Not Your Mother’s Tiffany,” and moms don’t seem to be pleased.
It’s clear the famed retailer,...
Jewelers Mutual Teams With MSG Entertainment For Engagement Contest
Jewelers Mutual Group has partnered with with Madison Square Garden Entertainment for Stage the Engage, a contest that provides one winner the...
LovBe Who? Let’s Meet The Low-Cost Lab-Grown Seller
There’s a bit of a buzz in the lab-grown market about LovBe, a new direct-to-consumer e-tail site that features sometimes-aggressive pricing....