Eat It Up! Gem Breakfast’s Solitaire Squad Event Is Here
Exactly a year ago, Catherine Cason, owner of online retailer Gem Breakfast unveiled something called the “Sexy Hexy” project, which involved...
Jewelry Industry Coronavirus Resources
In addition to being a serious public health threat, COVID-19 has delivered a huge blow to America’s economy—particularly the small businesses...
Why “I’m Scared—Here’s a Sale” Isn’t a Great Retail Strategy
The "I'm scared—here's a sale" is understandably a knee-jerk reaction in uncertain times, as required by the COVID-19 crisis, and...
Mega Mega Projects Debuts Virtual Consultancy for Emerging Designers
From webinars to virtual trade shows to hashtags that boost morale and a sense of togetherness, JCK’s reporting of late has been focused on the...
Lauren Thompson Joins Reed Jewelry Group
Reed Exhibitions has appointed Lauren Thompson (pictured) as group marketing director of the JCK Las Vegas, Luxury, and JCK Tucson shows, part of the...
How Signet Is Dramatically Changing Its Marketing
Last week, on a restaurant TV, I saw a Zales commercial. This isn’t all that unusual—except for when I saw it. It was a few days after...
Why Signet Has Started Spanish-Language Advertising
In an interview Thursday with CNBC’s Jim Cramer, Signet chief executive officer Gina Drosos announced that America's largest jeweler was doing its...
Jeweler Wins Fight Over Holiday Snow Promotion
The night of Jan. 11 was a thrilling one for Clark’s Diamond Jewelers of Coeur d’Alene, Idaho.
The store had run a holiday promotion promising...
Tiffany, Pandora, Swarovski Named Most Desirable Jewelry Brands in New Study
The habits and motivations of self-purchasing females who buy luxury goods were put under a microscope for a recent study by data analytics firm MVI...
Michael O’Connor Joins Plumb Club as Marketing Director
The Plumb Club has appointed Michael O’Connor (pictured) as its marketing director, where he will be responsible for the organization’s strategic...