Kay and Zales Get New Advertising Agencies
Signet-owned Zales and Kay have chosen new ad agencies, about six months after sister nameplate Jared did the same.
After 34 years with Stern...
Execs Plan New Lab-Grown Diamond Association
Two veteran industry executives plan to launch a new “marketing-oriented” association for the lab-grown diamond industry at JCK Las Vegas in...
My 10 Favorite Jewelry Promotions of 2018
As I have for the past six years, I would like to once again spotlight some of my favorite jewelry promotions of the past 12 months, from companies...
JCK’s 2018 Holiday Jewelry Commercial Roundup
Welcome to JCK’s ninth annual holiday jewelry commercial roundup!
Each year, I like to do this feature a little differently. In the past, I have...
Blue Nile Names New Chief Marketing Officer
Blue Nile has appointed Starbucks veteran Alexandra Wheeler (pictured) as its new chief marketing officer.
She replaces Erin Daley, who joined...
Helzberg Offers Free Nintendo Switch With Jewelry Purchase
Helzberg Diamonds is offering a free Nintendo Switch system (pictured) to consumers that spend $1,199 or more this holiday season.
The video...
Signet Drops “He Went to Jared” Tagline
"He Went to Jared" has been sent packing.
Jared the Galleria of Jewelry is jettisoning its famed “He Went to Jared” tagline after using it...
Tired of Trunk Shows? Try a “Jewelry Styling” Event
Last week, jewelry designer Alexis Kletjian, who also owns a jewelry gallery boutique, teamed up with fellow Kennett Square, Pa.,...
The 10 Trends That Will Shape Retail in 2019
From greater personalization to “social shopping,” retailers are finding technologically driven ways to meet shoppers’ needs, says "The Trends...
Tiffany Vet Lacaze to Head Louis Vuitton Jewelry, Watch Department
Tiffany & Co. veteran Catherine Lacaze (pictured) has been appointed the new watches and jewelry director for Louis Vuitton, a spokesperson for...