Spring Flowers: Pro Tips for Decorating Your Jewelry Store

One of my favorite aspects of attending press previews is that, whether low-key or large-scale, there are almost always floral arrangements....

Pew Research: Social Media Users Unmoved by Recent Controversies

I’m going to make the assumption that, if you’re a retailer or any kind of business owner, you’ve opened an account across any number of social...

This “Sexy Hexy” Online Jewelry Pop-Up Is No Joke

Jewelry retailers hoping to capitalize on the well-documented popularity of hexagonal diamonds may want to pay attention to something happening today...

Top Tips for Creating Text-Only Posts on Instagram

Jewelry retail store State St. Jewelers in Greensboro, N.C., has only 420 followers on Instagram—but that number is set to...

H. Moser: Marketing Geniuses or Glorified Trolls?

Last year, Swiss watch brand H. Moser & Cie posted a series of videos that showed its CEO, Edouard Meylan, talking to an ad agency about a...

Kay and Zales Get New Advertising Agencies

Signet-owned Zales and Kay have chosen new ad agencies, about six months after sister nameplate Jared did the same. After 34 years with Stern...

Execs Plan New Lab-Grown Diamond Association

Two veteran industry executives plan to launch a new “marketing-oriented” association for the lab-grown diamond industry at JCK Las Vegas in...

My 10 Favorite Jewelry Promotions of 2018

As I have for the past six years, I would like to once again spotlight some of my favorite jewelry promotions of the past 12 months, from companies...

JCK’s 2018 Holiday Jewelry Commercial Roundup

Welcome to JCK’s ninth annual holiday jewelry commercial roundup! Each year, I like to do this feature a little differently. In the past, I have...

Blue Nile Names New Chief Marketing Officer

Blue Nile has appointed Starbucks veteran Alexandra Wheeler (pictured) as its new chief marketing officer. She replaces Erin Daley, who joined...