Birks Names ‘Heated Rivalry’ Actress Sophie Nélisse as Brand Ambassador

Canadian jewelry brand Birks has named actress Sophie Nélisse its new brand ambassador, furthering its longtime efforts to celebrate Canadian talent...

Watch Week Aspen Draws 300-Plus Collectors and 19 Brands in 3rd Year

In early 2024, Elizabeth Smith Hrubala and her father, Oliver Smith, were spitballing ideas for a watch event they wanted to organize in Aspen, the...

K-Shaped Luxury: Trends to Help You Navigate Jewelry’s Split Market

In late July, I traveled to Louisville, Ky., to deliver a trends presentation at the IJO Louisville show (and, yes, sample some bourbon, of course!)....

Retailers Say Events and Experiences Key to Survival in 2026

The first half of 2026 was a wild ride, with the Iran war hitting consumers hard and slowing down a historic surge in gold prices, and jewelry...

Tacori Puts “More Narrative, Character, and Wit” Into Its Visual Identity

Los Angeles-based jewelry brand Tacori is updating its color palette, imagery, and messaging to tell the family-owned business’ story in a clearer,...

“Vegas Is My Favorite Week”

Fallon Bock was 15 or 16 years old when she attended JCK Las Vegas with her father, Lawrence Bock, owner and president of the Dallas-based retailer...

How De Beers’ Origin Program Is Changing the Way Diamonds Are Sold

At the 2023 JCK Las Vegas show, De Beers introduced the fine jewelry industry to Tracr. Founded in 2018, the blockchain platform uses high-speed...

AI Gets Top Billing but Humanity Steals the Show at Jewelers Mutual Retreat

The future of AI and how it will shape life and commerce in the years to come dominated the agenda at “Conversations in Half Moon Bay,” a retreat...

De Beers Moving Ad Dollars Into Desert Diamonds for Bridal

De Beers Group is putting Desert Diamonds marketing money into the bridal market, introducing its first campaign for the beacon’s use in engagement...

De Beers London Campaign Speaks to Jewelry’s Endurance

The new De Beers London campaign, aimed at the self-purchasing woman, shows in its images and video how fine jewelry endures and can be a constant...