Diamond Foundry’s New Contest Dangles the Perfect Proposal
Lab-grown diamond manufacturer Diamond Foundry has announced a contest that gives couples a chance to win a proposal worth up to...
Who Wants Ice Cream? Meg C Jewelry Gallery’s Sweet Idea
Although Meg Carroll, designer/owner of Meg C Jewelry Gallery in Lexington, Ky., specializes in clean, modern metalsmithing and custom handmade...
Behind the Scenes: Evan Yurman’s First Campaign for David Yurman
Iconic jewelry brand David Yurman has shared a few behind-the-scenes photos from its first campaign helmed by new chief creative officer, Evan...
FTC Issues New Guides for Jewelry Industry
The Federal Trade Commission (FTC) has released the final revision to its widely watched Jewelry Guides, with a bevy of changes that impose new rules...
Women in Love With Diamonds
In this cultural moment dominated by movements such as #MeToo and #TimesUp, diamond jewelry advertising can be a complicated endeavor. The most...
Luxury Marketer Todd Hartley on the Importance of Video
Marketing expert Todd Hartley (pictured), founder of Scottsdale, Ariz., video marketing firm WireBuzz, cohosted a panel at JCK Las Vegas last week...
Jewelry Retailer Nine Roses Reminds Clients Why Fine Jewelry Is a Good Buy
"Why fine jewelry?"
It's the question Richmond, Va.–based jewelry store Nine Roses asked its past, present, and potential future clients in a...
Stuller Debuts an In-House Magazine, and Pomellato Ups Its Print Game
I'm sitting here with two of the more beautiful magazines I've seen in a while, and neither is produced by a major publishing company. They're...
Evaluate Your Priorities, Schupak Tells Attendees
In a time of tremendous change, retailers who are growing older have to make hard decisions about what they want to do with their businesses, said...
Arizona Muse Stars in Roberto Coin’s Female-Centric Ad Campaign
Supermodel Arizona Muse is the face of Roberto Coin's latest advertising campaign, which was shot by famed fashion photographer David Sims...