Marketing – JCK

Looking for Love? Shane Co. Contest Will Pay for 15 First Dates

With the plethora of dating apps, TV reality shows about matchmaking, and the barrage of ads for Valentine’s Day, jewelry brand Shane Co. is hoping...

Larissa Loden Spills What It’s Like to Star in Midwest Living Magazine

Jewelers are no strangers to being featured in major magazines, but it’s something special when a designer like Larissa Loden shows up in Midwest...

6 Takeaways From The Thanksgiving Weekend Shopping Spree

Plan a party and set up a sale: Shoppers for holiday 2022 want to be in stores, and they’re prepared to buy if the price is right. That’s one...

Gen Z Goes Under the Microscope at WJA’s Leadership Forum

When you hear the phrase Gen Z consumers, you might think about TikTok- loving teens and 20-somethings who likely have a passion for sustainability....

Retail Expert: Shoppers Seeking Sales Have Manifested “Black October”

One of the best-known holiday events in retail is Black Friday, the day after Thanksgiving, when people used to flock to the mall to do some...

‘Bridgerton’ Brunch Gives Robbins Brothers A Diamond-Studded Event

Blending romance and family drama, Bridgerton is familiar to many as a popular book series and viral Netflix show. It has also inspired a revival of...

Dive Into Belperron’s New Holiday Campaign—C’est Magnifique!

It’s also the first image campaign since the Belperron brand relaunched in 2015 in its flagship location on New York’s Fifth Avenue. ...

Ross-Simons Hires Signet Vet As CMO

Luxury Brand Holdings, parent company of Ross-Simons, has hired Signet Jewelers veteran Cathy Fischer (pictured) as its new chief marketing officer....