What Generation Z Shoppers Want From Jewelers
Just as the industry is getting its head around how to appeal to millennials, there’s a new, possibly more quixotic, generation coming...
My Story Fine Jewelry Event in the Hamptons This Weekend
When your store is based in a resort area with a clearly defined high season, an action-packed event and trunk show schedule is key. Earlier this...
GIA to Advertise Country of Origin Diamond Reports
The Gemological Institute of America (GIA) will spotlight its country of origin diamond reports in its consumer advertising this holiday.
The...
New Forevermark Ad Takes an “Honest” Look at Marriage
Forevermark’s new marketing campaign, “I Take You, Until Forever,” which debuts this week, is meant to take an “honest” and “modern”...
Burger King Germany Wants to Make “Whopper Diamonds” a Thing
Burger King's German arm is talking up "Whopper Diamonds"—gemstones grown from the ashes of its signature burger.
The fast-food chain is also...
Spring Flowers: Pro Tips for Decorating Your Jewelry Store
One of my favorite aspects of attending press previews is that, whether low-key or large-scale, there are almost always floral arrangements....
Pew Research: Social Media Users Unmoved by Recent Controversies
I’m going to make the assumption that, if you’re a retailer or any kind of business owner, you’ve opened an account across any number of social...
This “Sexy Hexy” Online Jewelry Pop-Up Is No Joke
Jewelry retailers hoping to capitalize on the well-documented popularity of hexagonal diamonds may want to pay attention to something happening today...
Top Tips for Creating Text-Only Posts on Instagram
Jewelry retail store State St. Jewelers in Greensboro, N.C., has only 420 followers on Instagram—but that number is set to...
H. Moser: Marketing Geniuses or Glorified Trolls?
Last year, Swiss watch brand H. Moser & Cie posted a series of videos that showed its CEO, Edouard Meylan, talking to an ad agency about a...