Industry / Technology

Smart-Ring Jackets Marry Style, Self-Care, and Sales

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Smart-ring jacket design is leveling up alongside smart-ring technology, creating opportunities for jewelry brands to turn plain gadgets into upscale statements.

Jewelry brands including Simon G., Bijules, Logan Hollowell, Suzanne Kalan, and Billie Simone Jewelry have gained attention—and new clients—through their gold and sterling silver jackets that fit over Oura, Samsung, Ultrahuman, Reebok, and RingConn smart-ring offerings.

In November, Simon G. won the Accessories Council (AC) Design Excellence Award in the Tech Innovation category for its Trellis diamond smart-ring jacket. The award celebrates innovation, creativity, and excellence in product design.

As smart rings become 24/7 accessories, consumers want them to look and feel like fine jewelry, explains Simon G.’s chief operating officer Brooke Brinkman. Think of the ring jacket as marrying form and function, she adds.

Simon G ACC ring
Simon G. Trellis diamond smart ring jacket ($3,630) with .29 ct. t.w. in diamonds set in 14k gold that won the Accessories Council’s design award.

“In listening to our customers, we kept hearing the same thing: They wanted to wear their fitness rings every day, but the rings didn’t fit in with the rest of their jewelry,” Brinkman tells JCK. “Our jackets let the fitness ring keep doing its job while elevating it into a piece that fits naturally in a fine jewelry wardrobe and moves easily from day to night. The goal was to add style and personality to an otherwise utilitarian piece without adding bulk.”

The Trellis is one of 13 ring jackets, including men’s styles, that the family-run jeweler debuted this summer. Its designs range from minimalist to just plain fun with shapes including hearts, flowers, and geometric shapes.

The AC award speaks to what Simon G. is all about: moving forward while staying deeply connected to the consumer.

“Those relationships are how we spotted the opportunity in the first place, and our craftsmanship is how we answered it, from the filigree to the milgrain detailing,” Brinkman shares. “The jacket slides right on and off a fitness ring, adds style and personality, and it’s something you can wear every day, which is where the real value comes in.”

The global smart-ring market is worth an estimated $500 million, up from about $417 million in 2025, according to companies like Grand View Research and Fortune Business Insights. Grand View forecasts the market will grow rapidly, hitting as much as $2 billion by the early 2030s.

Bijules smart ring
The Bijules Oura Halo smart ring jacket ($700) transforms the Oura Ring 4 or 5 into a sculptural piece of fine jewelry. It can be created in sterling silver or 14k yellow gold.

Smart-ring jackets range from the entry level to the extreme. Bijules starts its Oura ring jackets at $700 but its 14k gold versions can go as high as $3,800. Its goal is to turn a fine-jewelry sleeve into a real piece of jewelry, says brand founder Jules Kim.

“The Oura Ring is brilliant tech, and its design is intentionally simple. I love the idea of giving it a little more personality,” Kim says. “I did the same with AirPods, because so much of tech design is built for function first, and it often feels a bit neutral or masculine. Jewelry is about self-expression, so if something is on your body every day, it should feel like you. The Halo keeps everything the Oura does and lets you wear it like real jewelry.”

A mid-price offering that is simply fabulous is Logan Hollowell’s Aura sleeves, which range from $1,420 for a sterling silver version to $5,675 for a pavé diamond ring cover. Her goal, according to an Instagram post, is to make wearables sexy. “It’s a reminder that self-care can look as good as it feels,” the brand said.

At the high end, there’s the $27,000 princess diamond Milli Eternity ring jacket from Suzanne Kalan. The jacket, which comes in a pair of rings, uses 6.50 carats of princess-cut white diamonds in 18k rose, yellow, or white gold.

Brands such as Billie Simone started making smart-ring jackets for practical reasons. Founder Chelsea Dodge told Glossy she was inspired by her own purchase of an Oura ring to track her health and sleep habits. She put her design on TikTok, and the jacket went viral. Now, she has several versions available with prices from $349 to $2,150.

“[A lot of people ask me] ‘How does that protect your ring?” Dodge told Glossy. “And I’m like, ‘Babe, it doesn’t protect your ring—we’re making it cute!”

Top: Simon G. this summer introduced a bevy of new smart-ring jacket covers, including one that in November won the Accessories Council’s design award. (Photo courtesy of Simon G.)

Karen Dybis

By: Karen Dybis

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