Industry / Weddings

Chouette’s Lovestoned Rollout Includes a Talk on Weddings and Inclusivity

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To celebrate the debut of her modern commitment ring collection Lovestoned, Chouette Designs founder Ashley McGinty is hosting a party and a panel discussion.

Yes, you read that correctly. This may be the most intellectually stimulating jewelry debut in history, and that’s exactly the vibe that designer McGinty says she wants for Lovestoned. Add in Pride Month, and you can see what McGinty—who co-owns Chouette with her wife, Marine—is after with this special event.

The June 18 panel at the San Diego Made Factory, where Chouette’s store and studio are based, will focus on the state of inclusivity in the wedding industry. So whether you love jewelry, are curious about wedding planning, or work in either the jewelry or wedding industry, this talk is for you, McGinty says.

“To me, putting a panel together makes the night a little more meaningful,” McGinty tells JCK.

Lovestoned Chouette Designs
Images for the Lovestoned collection on Chouette’s website and social media will show a variety of couples wearing the jewelry and looking blissfully in love.

“I could have very well just displayed the jewelry and said ‘Let’s have a party,’ but having a genuine discussion about what it looks like to be inclusive—especially in this current climate—will leave our attendees with a story, and some human-focused connections,” she says. “I am also hoping to link other wedding industry folks in the room with engaged and engaged-to-be couples that share similar values. A rising tide lifts all ships.”

Scheduled to speak on the panel with McGinty are Alysia Cole, a personal wedding attire stylist and body-positivity advocate; Sara Da Silva, director of sales and marketing for San Diego Made, a collaborative artist and small-business warehouse; Jordan Daniels, a creative and activist; and Averi Linch, founder of wedding planning and design studio Jasper + Lane events.

Chouette’s new Lovestoned line features 15 styles of made-to-rings. With the collection, available June 18, McGinty seeks to reimagine what a commitment ring can be. She offers options for partners, individuals honoring personal milestones, or anyone who wants to celebrate love on their own terms.

Chouette Lovestoned rings
These two rings are the kinds of pieces Ashley McGinty is including in Lovestoned.

“Our community has always taught us that love isn’t one-size-fits-all,” McGinty says. “With Lovestoned, we wanted to capture the joy, nuance, and individuality of real relationships—romantic, platonic, queer, self-committed, and everything in between. These pieces are intended to be worn every day and to feel deeply personal to the wearer.”

Chouette stocks 23 ring sizes (from 4 to 15), and McGinty says the company has seen tremendous support for its commitment to inclusivity and steadily get requests to create one-of-a-kind custom engagement rings, often for LGBT couples.

Lovestoned is the next step for the brand to bring its designs to anyone who has ever felt “othered” or intimidated when jewelry shopping, says McGinty.

“We want people to feel comfortable being themselves when they shop with us,” she says.

Top: California-based brand Chouette Designs is known for its inclusivity, making rings and other jewelry for all types of singles and couples. (Photos courtesy of Chouette Designs)

Karen Dybis

By: Karen Dybis

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