Q: What are your best tips for posting to social media from the show floor?
A: “I only post new things to social media. New things are a call to action for our customers to come into the store and check out what we have. I also post a live video feed so people can see what it’s actually like to be at JCK Las Vegas and how we bring things into the store. We want our clients to get that firsthand feel of how exciting it is to be there. I’m on all the different social media platforms on my phone, and can post directly to Facebook, Instagram, and Twitter.”
—Rachel Holder, social media director, Fredric H. Rubel Jewelers, Laguna Beach, Calif.
A: “Usually I wait to post photos until I get back. Then I have access to higher-quality, professional photos [of the merchandise] we saw and bought from the manufacturers—and can post those for our customers.”
—Marshall Varon, co-owner, Morgan’s Jewelers, Torrance, Calif.
A: “A few years ago, we had a sales rep whose kids and family were posting pictures from the floor—people could see that they weren’t at home, and their house got robbed while they were gone. Instead, we wait until we return and then post lots of pictures from the show. We definitely want customers to have a better idea of what we do to [source] new, quality merchandise for our store. So as we’re working and going from booth to booth, we take pictures with [designers and company representatives] and post them when we get back.… And everyone should hook up with the Wi-Fi at the show, so you don’t get hit with data charges.”
—DonnaLee Gray, manager, Kay Cameron Jewelers, Sayville, N.Y.
A: “Only post pictures of merchandise that you’re going to have in your store. Customers will see what you post online and want it. If they do come into your store and you don’t have it, tell them you’ll get it for them!”
—Brett Fuenfer, vice president, Fuenfer Jewelers, Wilmette, Ill.