@SketchNYC Amplifies Brand Stories With Colorful Jewelry Illustrations
When in-person press previews, trade shows, and coffee and cocktail dates came to a screeching halt last spring, lots of us found a way to stay...
Heritage Jeweler Mayors Reinvigorates With A Gorgeous New Campaign
Modernize, modernize, modernize. The events of 2020 prompted many jewelry brands and retailers to fast-track their way into the digital age, and the...
Clubhouse Is the New Exclusive “It” Social Platform—But It’s Got Issues
Late last year I shared a list of expert-predicted social media trends for 2021, and one of them, referred to as "old-school marketing," placed a...
The Plumb Club Augments TPC-365 Adding Virtual Member Showrooms
The Plumb Club, a New York–based coalition of suppliers in all facets of the jewelry, diamond, and watch sectors, met the industry’s needs in...
3 Types of Content Trending on Instagram in 2021
Welcome to a new year, 2021, the year of hope, change, and improvement—or so we wish (it will be interesting to look back on this at the end of the...
My 10 Favorite Jewelry Promotions of 2020
Each year, I spotlight my favorite jewelry promotions from the past 12 months, from companies both large and small, from throughout the value...
JCK’s 2020 Holiday Commercial Roundup
Welcome to JCK’s 11th annual holiday commercial roundup.
Each year, I like to do the roundup in a different way. In past years, I have...
Google Gets Sued, FTC Issues Orders to Social Media Platforms
While social media has provided an incredible outlet for those bound to their homes during this pandemic—and served as a fantastic way to connect...
FTC Sues Facebook for Illegal Monopolization, Facebook Claims “Revisionist History”
It has not been a great year for Facebook—or for its reputation, at least.
The Federal Trade Commission announced last week that it is suing the...
Sell More by Using These Fun Facts With Clients
Fun facts are pieces of useful information that go beyond nickel knowledge. They are intended as edutainment—stimulating conversation that teaches...