Upwardly Mobile



If you want to keep up with Gen Y and Gen Z, make sure your website is responsive Once upon a time, developers ­created two separate, nearly identical websites for every URL—one for laptops and desktops, and a mobile site that was configured for the miniscule proportions of smartphone screens. Now, thanks to responsive design, a tool that neatly arranges a site’s many elements (even when the screen is tiny), there’s usually just one iteration, which bends and stretches to fit any screen. But too many jewelry industry sites are, in fact, unresponsive, and either don’t load correctly on a mobile device or become chaotic-looking or even unusable. (You can test yours by narrowing your browser window; if the elements on-screen stack up nicely, your site is responsive.)  According to a 2017 report by digital marketing firm Smart Insights, mobile digital media time in the United
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