Tricks & Bricks: How to Make Your Store an Attractive, Inviting Place to Shop



For fine jewelry retailers, managing the millions of small details that make a store a pleasant and efficient place to shop—things like greeting customers warmly and keeping cases streak-free—is as important as ever. But in a rapidly consolidating U.S. retail environment that saw 1,269 jewelry businesses fold in 2016 and another 579 shutter in the first half of 2017, according to the Jewelers Board of Trade, ticking off the traditional boxes is no longer enough to guarantee that a store will thrive, or even survive. Until recently, the fine jewelry industry was insulated from the challenges other consumer categories faced when e-commerce and mobile shopping began to encroach on their brick-and-mortar sales. Jewelers were buffered by their products’ high price points; it took time for shoppers to feel comfortable buying $5,000 engagement rings and $2,000 sapphire earrings online
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