Archives: Magazine Articles ()

Draw Customers With Contests

Contests can boost your customer database, including e-mail addresses. MarketingSherpa (www.marketingsherpa.com) shares a case study on how one...

Taking Basic Jewelry Shots

A picture is worth a thousand words. But getting good images of jewelry can cost thousands of dollars. There's a vast gap between the magic...

Book Smarts

How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times by Jeffrey J. Fox Jossey-Bass, $19.95 (256...

Gem Pricing Report

Buying patterns observed at the February gem shows in Tucson, Ariz., indicate that buyers were purchasing for inventory. This change in...

Sentiment Upbeat at Centurion

The sentiment among exhibitors and attendees at the ninth annual Centurion Jewelry show was upbeat and in general 180 degrees different from...

Jewelry Shoppers: The Next Generation

Award-winning jewelry designer Genevieve Yang, who's 23, recalls the time she took some friends to see jewelry at a high-end department...

New York Anti-Crime Network Grows

The New York Jewelers Crime Alert Network has added more than 100 subscribers since its formation in December. The network, formed...

Just Say No to Discounting

 The prolonged recession has affected the jewelry industry in numerous areas, and one of the biggest is pricing. Deep discounting used to be the...

The Ethics of Gold

 Issue 1: Conflict GoldBackground The conflict in the Democratic Republic of Congo has had a higher profile ever since Secretary of State...

Local Color

Jewelry retailers need to know what colors are in fashion and how they complement other colors. They need to understand which gems look good...

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