Local Color

Jewelry retailers need to know what colors are in fashion and how they complement other colors. They need to understand which gems look good in daylight (cool colors) and in the evening (warm colors). Be the gemstone authority in your town. Instead of asking customers their birth month, ask: “What colors look good on you?” The most popular gems at last October's Intergem Exhibition in Idar-Oberstein, Germany, weren't emeralds, rubies, and sapphires. The gems drawing the most attention were ambers and agates, chalcedonies and jaspers, hauyne and coral, rock crystal quartz, smoky quartz, citrines, amethysts, rutilated and tourmalinated quartzes, druses, and a host of other gem materials. Next time someone asks about buying a piece of gem-set jewelry, try pulling some of the following out of the showcase. For evening wear, suggest kunzite
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