What Will You Do Differently in Your Store in 2018?

I just moved locations in Lexington, and we’re going to start doing exhibitions showcasing true art jewelry. I’m hoping we can do them at least twice a year. It keeps things fresh and interesting. I’m in a pretty conservative area, so we’re going to start out with a few weird pieces to introduce people to art jewelry—we’ll get weirder and weirder as we go!
Meg Carroll, owner, Meg C Jewelry Gallery, Lexington, Ky., megcgallery.com

 

We’ll be launching a new website and investing more time in marketing efforts, especially when it comes to social media—we need to make a more concerted effort there. We’re doing social media now, but I’d like to get it more streamlined. So we’re talking to a vendor we work with about hiring their social media person to keep our platforms looking fresh for us.
Thomas Hart Jr., owner, Hart Jewelers, Grants Pass, Ore., hartjewelers.com

 

We’re going to move more toward curating and cultivating our own brand, instead of focusing on outside brands as much. My daughters are millennials and are moving us more that way. Also, we’re going to make it so clients can design their own jewelry. We’re setting up a system so they can make an appointment online to come in and meet with us to create a custom piece.
Dominic Maratta, owner, Dominic’s Fine Jewelry, Sterling Heights, Mich., dominicsfinejewelry.com

 

Our bridal business has been moving more toward vintage and custom, so we will be offering more custom. We’re seeing a lot more ring shoppers going to solitaire and three-stone rings, so we’ll be [stocking] those too. And ultimately, we’re going to carry a more diverse selection of bridal styles but not in the same quantities as before. We always like to give our cases breathing room.
Robert Argo, owner, Argo & Lehne Jewelers, Columbus, Ohio, argolehne.com