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Viva Magenta! Jewels in Pantone’s Luscious Color of the Year


Pantone’s recent announcement of its 2023 Color of the Year was welcomed in the industry and out with an enthusiasm not seen since its 2018 color reveal: a simultaneously soothing and electric Ultra Violet.

But the vivacious Viva Magenta, Pantone’s “unconventional” choice for the approaching new year, is well suited to the jewelry industry.

Gemstones have met their matches well in the past—Pantone chose Rose Quartz as one of two colors of the year in 2016, Emerald in 2013, and Turquoise in 2010—and while Viva Magenta isn’t named for any specific gem, it evokes plenty.

Nicole Mera spinel heart pendant
Heart necklace in platinum and 18k yellow gold with 2.74 ct. spinel, 0.35 ct. t.w. rubies, and 1.19 cts. t.w. diamonds, $30,000; Nicole Mera
Graziela pink rhodium ring
Ring in 18k green and pink rhodium with rubellite and emeralds, $8,050; Graziela
Future Fortune Serendipity earrings
Serendipity earrings in 18k yellow gold with tourmaline and morganite, $11,500; Future Fortune
Misahara Talasi ring
Talasi ring in 18k rose gold with 10.28 ct. pink tourmaline and 0.2 ct. t.w. diamonds, $9,000; Misahara
Picchiotti tourmaline pendant
Essentially Color necklace in white gold with tourmaline and diamonds, price on request; Picchiotti

“We’re lucky that many gorgeous gemstones encapsulate this standout shade, namely spinel and pink tourmaline,” said a statement from Omi Privé, whose spectacular spinel is pictured at top.

Shakti Ellenwood Hidden Heart ring
Jessamine hidden heart ring in 18k yellow gold with 2.65 ct. irregular shape ruby, $4,300; Shakti Ellenwood

Rhodolite garnet is an especially good match, a favorite among gem hounds for its luscious, quenching berry hues—and some rubies are a gorgeous match too.

Imperfect Grace Moxie rubelite ring
Moxie ring in 14k yellow gold with rubellite and black diamonds, $3,490; Imperfect Grace
Stephen Silver rubelite ring
Ring in black rhodium–plated 18k white gold with 5.09 ct. cushion rubellite tourmaline center and 1.58 cts. t.w. red spinel, price on request; Stephen Silver


Jen Volkodav rubellite arrow earrings
Heart and arrow earrings in 14k yellow gold with 2.88 ct. heart-shape Afghan rubellite tourmaline, $1,599; Jen Volkodav

“I think a good, rich rubellite is absolutely perfect for this year’s Pantone color,” says designer Jen Volkodav.

Ashleigh Branstetter Celestial ring
Celestial ring in 18k yellow gold with 27.75 ct. rubellite tourmaline and 0.41 ct. t.w. diamonds, $38,500; Ashleigh Branstetter
Emily Kuvin mini Stella necklace
Mini Stella necklace in 14k yellow gold with 0.14 ct. t.w. rubies, $1,050; Emily Kuvin
Dale Novick gemstone cluster necklace
Cluster necklace in 18k yellow gold with pink tourmaline, golden beryl, and white sapphires, $26,000; Dale Novick

“As we have seen throughout this year’s fall and winter collections, both down the runways and across the world of fashion, film, jewelry, and design, a prevalent color has been the incorporation of pink,” says designer Dale Novick. “Pink, whether it be a hot pink, a pastel hue, a muted rose, or a sumptuous Pantone magenta, imbues passion.

“Pink has always been favorite color of mine, as reflected, first in my mixed media paintings, and, of course, in the landscape of my brand’s jewelry designs. It is a color to always watch, such as orange is, as they are positive, passionate, and pleasing to the eye, soul, and heart!”

Katerina Marmagioli Viva Magenta ring
Lace ring in 14k recycled white gold with enamel and diamonds, $3,500; Katerina Marmagioli
Lord Jewelry earrings
Rock Candy tourmaline studs in 18k yellow gold with 2.3 ct. t.w. tourmaline, 0.16 ct. t.w. ruby, and 0.06 ct. t.w. diamonds, price on request; Lord Jewelry

“I am living for Pantone’s 2023 color of the year—so vibrant and full of life!” says Lord Jewelry’s Lena Agdere. “I started reading the comments on Pantone’s Instagram, and it seems like the spectrum of how people feel about this color is so wide. I see that as a great thing, to be honest.”

Top: Ring in 18k yellow gold with 3.01 ct. cushion red spinel, 1.85 cts. t.w. trillion-cut red spinel, and 0.64 ct. t.w. diamonds, $36,000; Omi Privé

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By: Brittany Siminitz

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