A well-made product and an accessible inspiration story to romance it—sometimes that’s really all it takes to make a new jewelry collection compelling to retail buyers. And when furnished with the right assets, stores can help telegraph a brand’s story to its customers with beautiful campaign photos, signage, catchy hashtags, and more.
Ahead of Luxury and JCK Las Vegas (just weeks away!), new collections have been popping up in my inbox with increased frequency, and I wanted to highlight a few that stand out as commercially viable—nothing too outré or over-the-top, just solidly good-looking and informed by a cohesive, well-executed, and universally appealing idea. Three come from well-established voices, and another is from an Italian defector from the Couture show exhibiting at JCK for the first time.
One of these well-established designers is Miseno, a line based in Naples, Italy. Founder Antonio Cardamuro is an alum of the prestige jewelry houses of Bulgari, Bedat, and Buccellati, and launched his line in 2007, naming it for his childhood home, the small Neapolitan island of Miseno on the Mediterranean Sea.
Miseno has two collections on tap for JCK Las Vegas. The first, Faro, which translates to “lighthouse” or “beacon” in Italian, is composed of playful, layerable pieces that are full of movement, including swingy necklaces set with diamond stations and three-dimensional, cubic and barrel-shaped beads set with colorful sapphires in 18k gold. There’s a subtle maritime theme here, but it’s also refined and sophisticated, making Faro a great addition to stores in coastal towns or resort destinations.
The second, Sabbia D’Oro, or “sand of gold,” is a collection of chain link necklaces and earrings that loop and drape beautifully, and are delicately dusted with diamonds. The necklaces tick a major trend box (i.e., gold chains) with resort-chic vibes and Italianate, wear-with-anything flair (think everything from flip-flops to your finest Ferragamo).
Old friend, new collection—the award-winning, Colorado-based jewelry designer John Atencio is coming at JCK attendees with the new Bermuda collection inspired by the blue-green waters of Bermuda and the beauty and shape of a particular Hubei turquoise gemstone he came upon earlier in the year.
In addition to the bracelet above, the Bermuda line will include drop earring, pendant, and ring styles offered in variations of kyanite and white and black pavé diamonds (also pictured at top).
Finally, for some retailers attending the JCK show, pearls sit squarely in the priority column. And for this we turn to Mastoloni, which plans to unveil a new collection called Castone. Freshwater pearls are the main event, but the diamonds incorporated into each design are all bezel-set. This design choice has become the collection’s unifying element—castone means “bezel” in Italian—and blends a clean, modern element with the soft glow of freshwater pearls. The jewelry is timeless but also current, with the wire-thin wrap cuff below illustrating how well the juxtaposition works.
Top: Bermuda drop earrings in 14k white and yellow gold with turquoise and pavé diamonds, $3,250; John Atencio. See the entire collection in the Designer Gallery at JCK Las Vegas.
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