Turquoise is a staple of summer, with endless options to suit nearly all tastes and budgets. LuvMyJewelry (or LMJ, as its logo reads) offers a fantastic selection of fashion jewelry featuring composite turquoise, in 14k gold-plated sterling silver and diamonds.
Our Rob Bates wrote about the new brand in 2018, when owner and designer Sujan Doshi had just arrived on the scene with new jewels and a story to tell. Or rather, I should say a poem to recite, as each piece of LMJ jewelry comes complete with a poem written by the creator himself, a little something extra included in the box.
Doshi has maintained that element of his business, but he has since added to the line from those very early days, and expanded the price point a bit. While a few pieces now go above the $500 mark, overall the styles remain wonderfully budget-friendly.
And for summer, those words are music to the ears. When consumers want to have fun with bigger and bolder pieces, affordability works well. And who isn’t searching for a dash of turquoise-color candy to pop up their outfits, particularly those they’ve long been waiting to wear?
“We find that our shoppers are drawn to turquoise throughout the year as it adds a beautiful blue pop to their personal style,” says Doshi. “During summer months, we do see a spike in interest for turquoise jewelry, as many of our customers plan beachy, warm-weather vacations and need just the right blue hues to accessorize their outfits.”
“Turquoise bangles and cuffs are definitely becoming our higher-selling items, with shoppers coming back to create the perfect stack,” adds Doshi when asked about the categories most popular this season. “We’ve seen a lot of success as well with turquoise drop earrings, as they tend to illuminate the entire face with their classic blue hues and add that much-needed pop to summer linens. If you’re looking to accessorize and up your ear game, turquoise is the way to go!”
Top: Twisted Rays earrings in 14k yellow gold-plated sterling silver with turquoise and diamonds, $539; LuvMyJewelryFollow JCK on Instagram: @jckmagazine
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