For Summer’s Turquoise Fashion Finds, Look To LuvMyJewelry

By Brittany Siminitz | July 09, 2021

Turquoise is a staple of summer, with endless options to suit nearly all tastes and budgets. LuvMyJewelry (or LMJ, as its logo reads) offers a fantastic selection of fashion jewelry featuring composite turquoise, in 14k gold-plated sterling silver and diamonds.

LuvMyJewelry Twisted Rays turquoise bracelet — *Twisted Rays bracelet in 14k yellow gold-plated sterling silver with turquoise stones, $629*

Our Rob Bates wrote about the new brand in 2018, when owner and designer Sujan Doshi had just arrived on the scene with new jewels and a story to tell. Or rather, I should say a poem to recite, as each piece of LMJ jewelry comes complete with a poem written by the creator himself, a little something extra included in the box.

LuvMyJewelry Day Break earrings — *Day Break earrings in 14k yellow gold-plated sterling silver with turquoise stones and diamonds, $389*

Doshi has maintained that element of his business, but he has since added to the line from those very early days, and expanded the price point a bit. While a few pieces now go above the $500 mark, overall the styles remain wonderfully budget-friendly.

LuvMyJewelry Circle of Fire turquoise necklace — *Circle of Fire necklace in 14k yellow gold-plated sterling silver with turquoise stones, $429*

And for summer, those words are music to the ears. When consumers want to have fun with bigger and bolder pieces, affordability works well. And who isn’t searching for a dash of turquoise-color candy to pop up their outfits, particularly those they’ve long been waiting to wear?

LuvMyJewelry Sea Breeze ring — *Sea Breeze ring in 14k yellow gold-plated sterling silver with turquoise stones, $239*

“We find that our shoppers are drawn to turquoise throughout the year as it adds a beautiful blue pop to their personal style,” says Doshi. “During summer months, we do see a spike in interest for turquoise jewelry, as many of our customers plan beachy, warm-weather vacations and need just the right blue hues to accessorize their outfits.”

LuvMyJewelry Summer Nights earrings — *Summer Nights earrings in 14k yellow gold-plated sterling silver with turquoise stones and diamonds, $419*

“Turquoise bangles and cuffs are definitely becoming our higher-selling items, with shoppers coming back to create the perfect stack,” adds Doshi when asked about the categories most popular this season. “We’ve seen a lot of success as well with turquoise drop earrings, as they tend to illuminate the entire face with their classic blue hues and add that much-needed pop to summer linens. If you’re looking to accessorize and up your ear game, turquoise is the way to go!”