Tous Brought the Best Kind of Folly to Baselworld

You can always count on Baselworld to be a hotbed of high jewelry debuts and magnificent new state-of-the-art timepieces. It’s all incredibly exhilarating—and so dignified—but also just…very serious.

And that’s part of what makes Bonjour Senorita, the spring/summer 2017 collection that Tous launched at the show, so refreshing. This season, the Barcelona, Spain–based brand looked to the colorful streets of Havana for inspiration while adding a pop of Parisian chic here and there, for jewels that are all about optimism, joie de vivre, and the frivolity one needs to indulge in now and again. In other words, the jewelry equivalent of a burst of confetti. Or a fruity, frothy cocktail garnished with a gazillion paper umbrellas.

But it’s not all bubble gum, hearts, and rainbows. As the face of the brand, Gwyneth Paltrow lends Tous plenty of style cred, and her contract with Tous was recently renewed for another two years. The Goop founder and actress has helped to cast Tous’ designs in a more sophisticated light, and that includes the ubiquitous teddy bear motif that has served as the brand’s signature since 1985. See how it takes a downright glamorous turn in this little film.

Clearly, there’s a time for antique tiaras and diamond-encrusted watches, but right now, doesn’t a little bear wearing a fruit headdress feel more like it?

So turn off the news and surrender yourself to the irresistible charm—and punch-drunk levity—of Bonjour Senorita with my top picks from the collection highlighted below.

 Ivette ring in 18k yellow gold with amazonite and rubies, $710

 Glad necklace with pearls, rubies, and topaz and a mother-of-pearl pendant in vermeil over sterling silver, $910

Bera ring in 18k yellow gold and mother-of-pearl, $780

Camille bracelet with mother-of-pearl bear and sapphire accents in rose gold vermeil over sterling silver, $255

Cocktail ring with citrine set in vermeil over sterling silver on a leather band, $320


Eloise earrings with gemstones and pearls in vermeil over sterling silver, $269

Tytan ring in 18k white gold with topaz, pearls, and diamonds, $1,800

Bera brooch with pearls in vermeil over sterling silver, $175

Camille amazonite bear pendant in rose gold vermeil over sterling silver, $89

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Amy Elliott

JCK Contributing Editor

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