On Aug. 2, Luciano Rodembusch (pictured), who until this month served as senior vice president of the Americas for Tiffany & Co., will join Pandora as general manager of the charm maker’s North America cluster.
He will replace Sid Keswani, who left the company in April after three years in the role.
Rodembusch will report to Pandora’s chief commercial officer, Martino Pessina.
Rodembusch spent more than 10 years at Tiffany. He began as vice president of its Latin American business, eventually becoming vice president of the Asia-Pacific region and finally moving to senior vice president of the Americas, where he served from February 2018 until this month.
Tiffany did not respond to a request for comment on who his replacement will be.
Prior to that, Rodembusch held positions in sales, marketing, and management at Diageo, a wine and spirit producer; Bristol Myers Squibb; and Procter & Gamble.
In his new role, the native Brazilian will be in charge of Pandora’s business in North America, the largest of its 10 geographical clusters. The cluster covers the United States, Canada, and the Carribean. It employs 3,000 people, and covers 1,500 points of sale, including 500 concept stores.
The United States is Pandora’s largest market, accounting for 24% of its revenue. A Pandora statement said that it “has identified significant growth opportunities in the U.S. and is planning on further network expansion and investments.”
His priorities will include “continu[ing] the successful omnichannel integration of physical and online stores in close collaboration with the company’s franchise partners,” it added.
Earlier this month, Rodembush wrote on LinkedIn: “It is time to collect the blue boxes and move to the next exciting challenge.… It is impossible to put in words the feeling of gratitude for all that I learned and helped to build, for all the client stories and memories that we helped to create and for the incredible people journeys that I was part of it.”
Rodembusch currently lives in New York City with his wife and two children. He will commute to Baltimore, the site of Pandora’s U.S. headquarters, the company said.
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