Industry / Retail

Swarovski Names New GM for North America


Kolja Kiofsky (pictured) has been named Swarovski’s general manager for North America.

Kiofsky will be based in New York City. His priorities will include the November 2023 launch of Swarovski’s new flagship store at 680 Fifth Avenue in Manhattan, as well as the U.S. rollout of the brand’s first jewelry collection made with Swarovski Created Diamonds.

Kiofsky started his career at Porsche in the automotive industry. He joined Swarovski in 2010 as head of marketing development at the brand’s Zurich headquarters. He later became global senior vice president for customer experience and omnichannel management, where he was responsible for all points of purchase globally as well as ensuring high-quality store distribution, architecture, omnichannel solutions, training, customer experience, and service.

A Swarovski statement said the family-owned company was on a “journey of transformation” under Alexis Nasard, its first external CEO.

Photo courtesy of Swarovski

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By: Rob Bates

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