Royal Chain Releases Its Spring 2023 Collection
Royal Chain has announced the debut of its spring collection, focused on the brand’s best-selling items in an expanded assortment of styles.
“Amid recent economic uncertainty, the company continues to see the jewelry industry invigorated by more people going and being social, as well as the continued presence of fashion influencers on platforms like TikTok and Instagram that are bringing back looks from decades ago,” read a press release from the company. “Responding to these trends, the new collection from Royal Chain has classics that are refreshed, remixed, and ready to resonate with a broad range of customers.”
Classic chains in paper clip and curb styles—available with or without colored gemstones—along with layerable earrings and animal-inspired jewels are just some of the collection’s highlights. Royal Chain is also enlarging its line of permanent jewelry, featuring 14k gold spool chains, a popular option that continues to see growing interest.
“We are pleased with the steady demand from our retailers and continue to bring to market the most relevant product they need to continue this momentum,” said vice president of marketing Phillip Gabriel Maroof in a statement. “We’ve developed our new products with great insight into what’s selling and what will be on trend for this year.”
The spring 2023 collection is now available at Royal Chain retailers nationwide, and the digital catalog can be viewed at royalchain.com.
Jewelers Mutual Announces Safety and Security Academy
Industry insurer Jewelers Mutual Group, in collaboration with the Jewelers’ Security Alliance and UL Solutions, has introduced the Safety and Security Academy, a free online training program for owners and employees of jewelry stores in the United States and Canada.
“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, chief operating officer at Jewelers Mutual, in a statement. “With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.”
The Safety and Security Academy consists of 16 courses with a total of 200 minutes of e-learning, coursework that can be tailored to business and staff needs. Lessons include reducing the likelihood of criminal targeting, decreasing crime-related losses, traveling safely with valuable inventory and staying safe during and following a criminal incident.
“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses,” said Alexander. “The Safety and Security Academy is intended for repeat use. We recommend that the coursework is used for new-employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind.”
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