Diamonds / Industry

Super Bowl “Almost Champions” Will Get Lab Diamonds Made From M&M’s


Players on the winning Super Bowl team famously get a diamond-encrusted ring, and this year the losing team will receive a lab-made consolation prize, courtesy of M&M’s.

The candy maker has turned peanut butter from it peanut butter M&M’s into diamonds—as created by LifeGem, the ashes-to-diamonds company—which will be set in a 14k gold ring called “M&M’s Almost Champions Ring of Comfort,” given to the runners-up in Super Bowl LVIII.

“With this ring, M&M’s will upend the longstanding sports tradition that only the winning team walks away with a Super Bowl ring, leaving the other teams, their fans, and the entire football nation needing one thing—comfort,” an M&M’s spokesperson tells JCK.

The spokesperson declined comment on the diamonds’ caratage or quality.

M&M’s isn’t the first food brand whose food was turned into lab-grown diamonds. Taco Bell’s taco shells and Burger King Whoppers have also been made into gems.

Top: One of the “Almost Champions” rings (photo courtesy of M&M’s)

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine

By: Rob Bates

Log Out

Are you sure you want to log out?

CancelLog out