Blogs: All That Glitters / Designers / Fashion

Super Smalls Is Super Cute for Moms and Their Minis

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Have I lost all credibility? I have purchased my daughter and myself not one but two mommy-and-me outfits in the last month, 100% non-ironically (one is from Boden, the other from Uniqlo’s new Paul & Joe collaboration). The Missoni and Sandro in in my closet are really giving me some side-eye on this point. Apparently my Costco leggings are similarly problematic.

Meanwhile, I have been receiving quite a few email dispatches about mommy-and-me jewelry lines of late—because Mother’s Day is approaching, obviously—but I also have to wonder: Is there something in the air? Why does this idea suddenly strike me as fun and chic?

There must be an appetite for this jewelry category beyond my own, and the arrival of a Super Smalls mommy-and-me capsule at Anthropologie last week may be proof.

I first discovered the children’s jewelry line at my favorite place to shop for kiddo stuff, Maisonette. Super Smalls was founded by former Elle accessories director Maria Dueñas Jacobs in 2019, and its aesthetics of what is technically playing-dress-up fare are impressive. Turns out the rings and things are designed to look and feel like Jacobs’ personal collection of fine jewelry (e.g., Brent Neale, Jemma Wynne, Cartier, and Chanel). The quality stands out, and kids love the Bridgerton-esque glitz.

The new collection invites mom to the tea party with five matching accessories sets consisting of lock-and-key and star motif necklaces, velvet headbands, a technicolor pearl necklace-and-earring combo, and gold beaded bracelet stacks. This last one would actually bunch nicely around a Cartier Love bracelet (she said wistfully).

Super Smalls x Anthropologie mommy and me
Highlights from the Super Smalls Mommy & Me line, sold exclusively on the company’s website and at Anthropologie. At right: Super Smalls founder Maria Dueñas Jacobs with her daughters (who are very involved in product development).

Check out the photos to appreciate the substantial scale (nothing rinky-dink like the plastic dreck I picked up for my niece one year at H&M that broke within five minutes of being on her neck) and saturated colors. And with those bright yellow boxes, this could be a little impulse-buy opportunity near the point of sale, no? What Mother’s Day jewelry shopper could resist?

Once upon a time I said that after COVID-19 we’d be dressing up like Cleopatra to go to the grocery store. This seems like a good place to start, and I think my 4-year-old will agree. We have the matching outfits; these jewels will be the whipped cream and cherry on top.

Top: Mommy & Me necklaces, bracelets, and headbands from the Super Smalls capsule that just dropped at Anthropologie. Everything is less than $50. (All photos courtesy of Super Smalls)

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By: Amy Elliott

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