The bridal category is booming. We’ve also been talking up the emergence of a customer who eschews all things generic and is seeking an engagement ring that is design-forward, made with sustainable and/or ethical materials, and affordably priced, as JCK editor-in-chief Victoria Gomelsky notes here. The ring doesn’t need to be a whopper or aggressively bespoke, it just has to be cool—and ready-to-wear (or at least all set to ship that day).
Stone and Strand’s debut line of engagement rings ticks all the boxes that matter to this customer. Titled the Aisle collection, the six vintage-inspired engagement rings are all priced $950–$1,950, which aligns with the e-boutique’s 10-years-strong ethos: that fine jewelry should be accessible to all—not just the well-heeled and well-connected.
Part of founder Nadine McCarthy Kahane’s success model surely lies in the fact that the majority of her everyday-wearable diamond jewelry is crafted in 10k gold. But the engagement rings are 14k, so how is the brand delivering a look of up to 3 cts. for less than $2,000?
It comes down to teeny tiny diamonds, and the brand’s trademarked Perianth setting, a modern interpretation of an antique cluster setting that creates an artful arrangement of diamonds “with an impact far greater than the sum of its parts,” according to a statement from the brand. “In the anatomy of a flower, the perianth is the delicate structure that holds the petals together, and creates the overall stunning effect of a flower by arranging each beautiful petal perfectly around the center.”
Aesthetically, the Aisle collection references old Hollywood romance and vintage styles seen in family heirloom rings. Each ring bears the name of an iconic actress—the line includes the Katharine Ring, the Greta Ring, and more.
And if you don’t love it? Return or exchange it. No big deal. There’s something kind of appealing in that alone. Things are complicated enough, no?
Top: Mia ring in 14k gold with 0.5 cts. t.w. diamonds, $1,650
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