I’m Still Not Over Millennial Pink

Ya know how sometimes a new style comes along, and you get really excited about it? And you enjoy it so much, that maybe you overdo it just a little? Take, for example, Pantone’s Ultra Violet. Contrary to previous years, the selection has caught on majorly. And it would be easy to want to acquire everything in purple, because it feels fresh, new, and like something maybe you haven’t owned before. But before you know it, some other color will start to dominate the runways, the streets, and the stores, and you’ll be like, “Why do I have so much purple?”

But then there’s pink. It’s been around for a long while—my first recollection of its budding popularity was back in 2015, when Pantone included Strawberry Ice on its Fall Color Report. Then of course, there were the dual Colors of the Year for 2016, one of which was Rose Quartz. I think that one really kicked off the pink obsession, which grew into the so-called Millennial Pink, which has further expanded into darker, richer shades of rose and fuchsia.

Ounce Collection pink diamond bracelet

Bracelet in 18k rose gold with 13.97 cts. t.w. pink radiant-cut diamonds and 2.25 cts. t.w. pink round diamonds, $441,833; Ounce Collection


Suzanne Kalan Amalfi baguette pendant

Baguette bar pendant in 14k rose gold with morganite and 0.02 ct. t.w. diamonds, $715; Suzanne Kalan


Cirari earrings

Earrings in 14k white and rose gold with 7.34 cts. t.w. morganite and 0.72 ct. t.w. diamonds, $4,000; Cirari

Porter Gulch morganite ring

Kerry ring in 14k rose gold with 1.12 ct. morganite and 0.22 ct. t.w. diamonds, $2,950; Porter Gulch

And here’s the thing: The fashion, jewelry, home, beauty, and myriad related industries have exhausted the pink trend. There are pink cast iron pans, pink shoes, pink pillows—you name it. I should be tired of it, simply due to its ubiquity. But I’m not. And I don’t think the general public is, either.

Sutra bracelet

Bracelet in 18k gold with 17.5 cts. t.w. pink opal, 3.5 cts. t.w. spinel, and 7 cts. t.w. round and rose-cut diamonds, $30,000; Sutra


Melis Goral pink quartz pendant


Deep Sea collection pendant in 18k rose gold with rose quartz and 0.18 ct. t.w. diamonds, $1,900; Melis Goral


Jordana Adrienne pink sapphire earrings

Delora drop earrings in 18k rose gold with pink sapphires and diamonds, $6,700; Jordana Adrienne

William Noble pink diamond ring

Ring in platinum and 18k rose gold with 4.75 ct. fancy pink diamond and 2.5 cts. t.w. half-moon diamonds, price on request; William Noble

Maybe I’m biased. We’re expecting a baby girl (very soon!), and I have indulged in everything I can think of in the sweetest shades of precious pink. It could be circumstance that drives me to adore this powdery hue as much as I do. But I really feel that Millennial Pink—we’ve got to start calling it something else, right?—has mad staying power. I mean, it’s just so pretty. They don’t say “pretty in pink” for nothing.

Top: ring in platinum with 5.01 ct. padparadscha sapphire and 1.34 cts. t.w. diamonds, price on request (band sold separately); Oscar Heyman