Keynote Speakers and Seminars Announced for Symposium ’24


The roster of seminars and speakers has been announced for Symposium ’24, the inaugural retailer-focused learning forum presented by the Plumb Club in partnership with JCK and founding sponsor Jewelers Mutual. The event will take place March 10 and 11 in midtown Manhattan.

Keynote addresses at Symposium ’24 will be given by Lori Greiner of ABC’s Shark Tank (pictured) on Sunday, March 10, and by Robert “Cujo” Teschner, author and retired Air Force fighter pilot, on Monday, March 11.

The keynote presentations will be followed by a series of educational sessions on various topics related to business, marketing, and jewelry. Each day of learning concludes with a networking cocktail reception, and lunch is provided both days as well.

Teschner will also lead a workshop about accountability on Monday called “Debrief to Win.” Other speakers and topics for the seminars and panels at Symposium include:

Raphael Carty, adjunct professor at NYU Stern Business School; branding, marketing strategy, digital transformation, and product management adviser
“Branding, Innovation, and Growth in a Changing Industry” (a two-session case study)

Frank Cespedes, author and Harvard Business School faculty member
“Business Development in a World That Never Stops Changing” (a two-session case study)

Krystle Craycraft, senior vice president of marketing and digital for Jewelers Mutual
“Insights Unleashed: Navigating the Retail Revolution”

David Edelman, senior lecturer in marketing at Harvard Business School and consultant on AI, digitization, marketing organization, and operations
“Customer Strategy in the Age of AI”

Pia Heidenmark Cook, former chief sustainability officer at Ikea
“Sustainability: A Golden Opportunity—Learnings from European Retailers”

Melanie Grant, executive director of the Responsible Jewellery Council
Tiffany Stevens, CEO and general counsel for Jewelers Vigilance Committee
“What Responsibility Means Right Now”

Aliza Licht, brand marketing, social media, and personal branding expert and author
“No One Is Thinking About Your Brand. Here’s How to Get Them To”

Zach Lipsky, president of Boss Logics
Michael Schechter, vice president of omni channel strategy, Boss Logics
Jen Cullen Williams, public relations strategy consultant, JCW Communications
“Between Two Nerds: Setting Jewelers Up for Digital Success”

Kelly McDonald, founder of McDonald Marketing agency
“Deliver a Better Experience, for Every Kind of Customer”

Ivette Nersesyan-Stephanopoulos, De Beers Group vice president of code of origin and trade services for North America
“Addressing Important Contextual Shifts in Selling Diamonds”

Benny Oeyen, executive head, market development for Anglo American
“Unlocking Platinum’s Competitive Edge for Your Business”

Kathy Lee, editor-in-chief of The Zoe Report
Severine Ferrari, editor-in-chief of Engagement 101
Michelle Orman, president of Last Word Communications
“Trendsetters Talk: The Importance of Ever-Evolving Metal Trends in Fine Jewelry”

Paco Underhill, author and founder of Envirosell retailer consultancy
“Shopping in a PostPan World: A Hard Look at the Impact of COVID on Our Consumer Culture”
“Adornment and Evolution of the Jewelry Customer: A Summary of Findings From Prototype Jewelry Stores”

For full descriptions of the seminars and more information about Symposium ’24, go to

(Photo courtesy of the Plumb Club)

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By: Brittany Siminitz

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