Sparkle Cut’s New B2B Service For Boosting Diamonds’ Sparkle

Fine jewelry brand Sparkle Cut debuted in 2019 as an e-commerce diamond jewelry brand that innovated in the gem-cutting space: It pioneered a proprietary diamond cut that delivers a 50%–100% increase in sparkle, via a series of nano-cuts that are around one-fiftieth the width of a human hair.

Now the company is pivoting to a wholly B2B model.

Company cofounder Jo Lawson, a veteran of Apple and Movado, has moved on from Sparkle Cut and is now an executive position at PayPal, according to her LinkedIn profile. And a press release from Sparkle Cut sent to JCK Thursday announced that the brand is now being offered as a “Sparkle Improvement Service” to diamond industry manufacturers, wholesalers, retailers, and “anyone who may have an interest in bringing diamonds with exceptional sparkle and incredible beauty to consumers.”

The Sparkle Cut Technology service, which is priced on volume and carat weight, isn’t a branded line of diamonds—it’s a make-your-diamonds-more-sparkly service. So retailers can brand the Sparkle Cut diamonds with their own banner. Diamonds with Sparkle Cut Technology will soon be stocked at a multi-store retail jewelry chain in that fashion, the company said in the same statement.

Retailers and manufacturers interested in seeing Sparkle Cut Technology for themselves can request a demo diamond from the company. And for a better test-drive of the service, the company invites industry members to send five or more diamonds to get the Sparkle Cut treatment.

Company cofounder Patrick Hopf, a former chairman of Sleep Number bed, is one of four members of the new Sparkle Cut Technology management team, which also includes diamond veterans Kalpesh Jhaveri, Pat Henneberry, and James Dimick.

Hopf said in the same statement that the pivot to a B2B brand made sense because, “we realized we want to take our technology and make it available for all interested parties, not limit ourselves to competing as a brand.”

Interested jewelry professionals should contact Pat Henneberry at

Top: Sparkle Cut ring and diamond. The company is pivoting away from finished jewelry (photo courtesy of Sparkle Cut).

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