Industry / Watches

Sotheby’s and Bucherer Partner for Exhibition, Auction


Sotheby’s and Bucherer are joining forces to launch an exhibition, held at Bucherer’s flagship boutique in Geneva and auction, held at Sotheby’s, also in Geneva.

The exhibition, which started on Saturday and will end on May 11, showcases highlights from the Sotheby’s spring sales series in Geneva and New York. Five floors of retail space host exclusive jewelry, watches, designer handbags, and sneakers. The auction, titled Important Watches, will be held on May 11. (It will also be livestreamed here.)

“Together our companies have over 400 years’ history and expertise, with a common ability to reinvent ourselves to evolve with the ever-changing luxury landscape and clients’ aspirations,” said Josh Pullan, head of Sotheby’s global luxury division, in a statement. “This partnership builds on our shared appreciation of quality, tradition, and innovation, and introduces an important shift to the watch auction market, where certification and authentication play an ever greater role.”

Some highlights of the exhibition and auction include gemstones that hail from the mines of Kashmir and Colombia, a Rolex Submariner worn by Nick Nolte in the 1977 movie The Deep, and a pair of Air Jordan 1 sneakers worn by Michael Jordan in his rookie season with the Chicago Bull, circa 1985.

Longines watch
Longines Lindbergh Hour Angle Navigator’s watch, circa 1944

“Creating a fresh approach to luxury and embracing unique and unexpected concepts—that is how Bucherer, one of the world’s leading retailers in luxury watches and jewelry, is setting the pace,” noted Patrick Graf, chief commercial officer at Bucherer, in the same statement. “In this light, joining forces with international auction house Sotheby’s was a natural fit to celebrate the companies’ shared values, strong passion, and outstanding expertise in the curation of a luxury lifestyle collection.”

The auction is a response to global demand for pre-owned watches.  All watches come with a Bucherer Certified Pre-Owned Warranty.

Top: Submariner Rolex watch, circa 1975, worn by Nick Nolte in the 1977 movie The Deep (all photos courtesy of Sotheby’s and Bucherer)

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Kristin Young

By: Kristin Young

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