Rocksbox’s New President Ready to Grow Jewelry-Rental Subscription Biz


In her new role as president of Rocksbox, Allison Vigil (pictured) is looking forward as the jewelry-rental brand celebrates a decade in business and prepares for its next growth phase, focusing on new products including global and gender-fluid brands and a new subscription offering.

Vigil stepped into her new role this spring, about a year after Signet acquired Rocksbox. Vigil says part of what makes her ready for the brand’s next decade is working alongside Rocksbox founder Meaghan Rose, who stepped down as CEO in April, according to her LinkedIn profile.

Vigil has a fashion background and has worked with the Gap, JustFab, and TechStyle, she tells JCK in an email interview. She worked directly with Rose, collaborating on “building the best service possible” for Rocksbox customers, she says.

“I love working with emerging brands and have been focused in the subscription space for over 10 years, making it an easy transition for me to make the move to Rocksbox, where I have been for the past six years,” Vigil says. “After spending over three years in the role of SVP of member experience, I’ve become obsessed with the customer experience and journey as the brand has continued to grow.”

Rocksbox Slate
New Rocksbox president Allison Vigil says partnerships with brands such as Slate are why the jewelry subscription service feels well positioned for the future.

Rose started Rocksbox in 2012 after getting the idea for the business when friends began asking to borrow her jewelry. Rocksbox grew through two fundraising rounds in 2014 and 2016; Signet acquired the company in 2021. Rocksbox members can swap out jewelry as often as they want for $21 each month, giving members access to thousands of styles for all ages, genders, and occasions, the company says.

“We’re constantly innovating to bring more features and choice to the jewelry shopping experience. This summer, we’re going to be launching a new type of subscription, so stay tuned for the news,” Vigil says.

Some of Rocksbox’s key partnerships include designers such as Kendra Scott and Kate Spade. Recently, the brand added Cocoacentric, a gender-fluid assortment with Rebl and Slate, as well as its private-label demi-fine collection.

“From the beginning, Rocksbox has been built with a focus on redesigning the shopping experience for jewelry shoppers. The entire team has cultivated that same obsession with the customer experience, driving toward the vision of rethinking how customers interact with the jewelry category,” Vigil says.

Rocksbox spring 2022 box
Rocksbox is working with artists to create one-of-a-kind designs for its newest subscription boxes, says Vigil.

The goal is to develop relationships not only with the Rocksbox customer, but with the designers as well, Vigil says. One of its newest additions is Soko, a brand that empowered female artisans in Kenya and connects them with customers around the world.

“At Rocksbox, our goals are to foster discovery and self-expression, and we’re always looking to curate a diverse offering that drives interest to our customers. We’re constantly sourcing new partners and building new designer relationships to foster that discovery for jewelry shoppers,” Vigil says.

“Wearing jewelry is such a personal experience, and we want to create connections between designers, their collections, and our customers to help every member find the styles that speak to them,” Vigil says. “By showcasing new designers regularly, we aim to constantly introduce our members to these new and interesting brands and help share their unique stories.”

Top: Allison Vigil is the newly appointed president of jewelry subscription service Rocksbox, which also is celebrating 10 years in business (photos courtesy of Rocksbox).

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Karen Dybis

By: Karen Dybis

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