Industry / Retail

Rocksbox Founder, CEO Meaghan Rose Steps Down


Meaghan Rose (pictured), who founded and served as CEO of Rocksbox, the jewelry subscription service that was acquired by Signet Jewelers last year, left the company she founded a decade ago in April, she announced on LinkedIn.

Allison Vigil has taken over as the company’s president. Prior to her new role, Vigil served as the subscription service’s senior vice president, member experience, and vice president, merchandising. She first joined Rocksbox in 2016.

Before joining Rocksbox, Vigil spent four years at JustFab, a woman’s clothing and accessory e-tailer, holding a variety of senior roles, including vice president of planning and merchandising.

Prior to that she worked for Gap as director of inventory management and as a consultant for Alliance Consulting Group, according to LinkedIn.

Signet purchased Rocksbox in March 2021 for cash consideration of $14.4 million, according to a filing with the Securities and Exchange Commission.

Rose did not respond to a request for comment. But on LinkedIn, she wrote: “Choosing to leave Rocksbox has not been easy. After months of reflection I realized it’s time for me to make space for my next chapter. I feel so grateful knowing that as I step away, Rocksbox will continue on in great hands and with an exciting future ahead….

“I am so deeply proud of what Rocksbox has grown into. Our vision was to be a trailblazer in the category, to make jewelry more accessible, and to inspire joy and self love in others. Today we are part of the largest jewelry brand in the world, bringing our vision to life on a larger playing field.

In a separate LinkedIn post, Vigil paid tribute to the company’s founder.

“Meaghan Rose founded the company in 2012, transforming the way people experience and shop for jewelry, and along the way building an incredible brand and team,” she said. “I have been inspired equally by her strategic mindset as her values-forward leadership. Thank you, Meg, for inviting me on this journey, for the opportunity to learn from you and carry your vision forward, and for a lifelong friendship.

“One year ago, we became a part of the Signet Jewelers family, joining with the world’s largest jewelry retailer to make the joy of jewelry more accessible to all through rental,” she added. “With strong strategic fit and a deep alignment in our purpose of inspiring love, I’m so excited about the future of Rocksbox as part of Signet.”

In April,, Signet announced that Rocksbox, which is celebrating its 10th anniversary this month, was selling items in another of its divisions, Banter by Piercing Pagoda.

(Photo courtesy of Signet Jewelers)

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By: Rob Bates

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