Elie Bernheim, grandson of the founder of eponymous watch brand Raymond Weil, was named company CEO April 8.
He is the third generation of his family to head the company. He takes over from father Olivier Bernheim, who has been CEO since 1996 and will remain president of the board of directors and a consultant.
Elie Bernheim joined the company in 2006 after graduating from Hospitality Management School of Lausanne. He will continue to head the company’s marketing department.
Company founder Weil died on Jan. 26 at age 87.