Bridal / Designers / Industry

Priscila Hueb Joins A.Jaffe As VP, Merchandising

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A.Jaffe has named jewelry designer Priscila Hueb (pictured) its vice president of merchandising.

Hueb will be responsible for product development, merchandising, product marketing, and sourcing.

Prior to joining A.Jaffe, Hueb was the creative director for Hueb, a luxury design company that worked with Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdale’s. Her celebrity product placements include Oprah Winfrey, Beyoncé, Ariana Grande, Taylor Swift, Rihanna, Jennifer Lopez, Sharon Stone, Cher, Mariah Carey, Viola Davis, Priyanka Chopra, and Katy Perry.

Hueb said in a statement that she looked forward to creating new collections with the A.Jaffe team.

CEO Sumay Bhansali said Hueb’s appointment will “push our company further as a luxury bridal brand.”

(Photo courtesy of A.Jaffe)

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By: Rob Bates

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