Plenty of jewelers will sing the praises of platinum for engagement rings, and the same goes for wedding bands as well.
Its bright white aesthetic helps diamonds to really pop. The metal is durable—not requiring much aftercare (e.g., rhodium plating for white gold)—and its good, hefty weight bears a physical significance that matches its symbolic one.
Even for those getting engaged in yellow gold, platinum is a worthy option. It holds up well next to warm tones, and should there come a time when one wants to wear only a wedding band (for practical or style reasons), a solid platinum band can stand on its own beautifully, whether in diamonds, gemstones, or plain.
For retailers, making platinum a prominent offering in their stores—particularly in a category such as wedding rings, which take the brunt of everyday wear—means providing a reliable option that will stand the test of time and look darn good doing it.
These are some of the latest platinum wedding bands worthy of stocking. While many engagements will happen over the holiday season, beefing up the selection for the new year will ensure a retailer is ready for anything come 2024.
Top: Murray wedding band in platinum with 2.5 cts. t.w. emerald-cut diamonds, $10,000; Greenwich St. Jewelers
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