Pinterest will soon be introducing a new Creator Code, a content policy designed to make sure the platform remains a positive and inspiring place for its users and, specifically, its Creators (sort of the influencers of the platform, many of whom use the site to grow their businesses).
“We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet,’ ” said cofounder and chief design and creative officer Evan Sharp in a statement. “In that time, we’ve also learned that you need to design positivity into online platforms as deliberately as much as you design negativity out. The Creator Code is a human-centric way for Creators to understand how to be successful on Pinterest while using their voice to keep Pinterest positive and inclusive.”
The Creator Code is a mandatory set of guidelines “intended to be productive and empowering…rather than reactive and reprimanding,” according to the same statement. Creators with Story Pin access must agree to the code during the publishing process. The code includes the following rules:
• Be kind: Make sure content doesn’t insult or demean others
• Check facts: Make sure information provided is accurate and factual
• Be aware of triggers: Practice discretion in terms of visually sensitive content
• Practice inclusion: Never intentionally exclude certain groups or communities
• Do no harm: Make sure calls to action are safe to do
The Creator Code will be rolled out to all Creators in the coming weeks.
In addition, new moderation tools have been introduced to both Pinners and Creators, including positivity reminders, comment removal and keyword filtering, the ability to highlight positive feedback in comments, and spam prevention signals.
Finally, Pinterest has shared more information on its first-ever Creator Fund, which is designed to elevate Creators from underrepresented communities through financial and educational support. The program is currently only available in the United States, and its first initiative features a diverse group of Creators from the fashion, photography, food, and travel categories. The recipients went through training and creative strategy consulting, and have received budgets for content creation and ad credits.
For more information, visit newsroom.pinterest.com.
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