Pinterest hosted its second annual global advertising summit, Pinterest Presents, on March 10, with sessions in the U.S, Canada, U.K., France, Germany, and Australia. The sessions gave advertisers exclusive first looks at upcoming features to the platform that it hopes will position it as a shopping destination.
Of the upcoming launches previewed, several intend to compete with what other social media apps are doing, such as Checkout, a feature that will allow shoppers to make purchases without ever leaving Pinterest.
Your Shop, a new entry point into shopping on Pinterest, will serve up a customized shopping page to every pin based on a taste-driven algorithm. The feature is currently in beta for some U.S. pinners, and it is said will launch to all U.S. audiences later this year.
A new Shopping API intends to make it easier for merchants to create and upload catalogs through Pinterest, syncing with a brand’s data in real time.
Finally, the already active Pinterest Trends Tool promises to give businesses new features—including real-time search data, more trend types, more granular audience tools, and personalized trend recommendations—later this year.
“We’re doubling down on products and features to help move people from the insight phase of inspiration into the decision phase,” said Andréa Mallard, Pinterest’s chief marketing officer, at the event. “From product tagging in Idea Pins, so creators can actually tag their ideas with the products they used, to checkout—so shoppers can actually convert without leaving the app—we’re building an ecosystem to help people take their spark of an idea and make it a reality.”
“We’ve shared fresh trends, innovative tools, and inspiring research that demonstrates how we plan to bring new opportunities for brands to succeed on Pinterest,” said Bill Watkins, the platform’s chief revenue officer. “Our 2022 vision and product road map shows how we’re focused on growing an inspired content and shopping ecosystem to effectively move consumers from inspiration to realization.”
If you’re thinking about opening up a shop (or making a purchase) on Pinterest, it looks like there’s never been a better time.
(Image courtesy of Pinterest)
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