Working in the fine jewelry industry, it’s easy to forget what average people consider to be an “opening” price point. For some jewelers in the ultra-luxury sphere, $10,000 is chump change. For the rest of us, however, even $500 may constitute a big spend.
That’s why it’s important to stock fashion-forward fine jewelry styles that many shoppers would consider accessible—especially when it comes to earrings, a self-purchase favorite.
Most of you know this already, but it bears repeating: Pearls perfectly fit the bill. Not only are the sea-born gems current fashion world darlings, but they’re also available in budget-conscious freshwater varieties, allowing designers to create high-impact pieces for a fraction of the cost of designs featuring gemstones in similar sizes.
Unlike the simple pearl studs and plain gold styles that ruled yesteryear, however, today’s most coveted designs feature a mix of materials, combining pearls with yellow gold chains, diamonds, and colored stones.
What’s more, all of the under-$1,000 options featured below work equally well for brides searching for wedding day styles that won’t break the bank. (The delicate asymmetrical pair from Yi Collection even satisfies the “something blue” requirement.)
Promote the styles to your younger clientele as accessible luxuries. And for your wealthier, more established clients, position them as stocking stuffers, or spontaneous gifts they might pick up when they’re splurging on something else.
Top: One-of-a-kind baroque pearl earrings in 14k gold with diamonds, $825; MateoFollow JCK on Instagram: @jckmagazine
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