Industry / Silver

Pandora Appoints Chief of Retail Operations


Pandora announced that Massimo Basei (pictured) will become the company’s new chief of retail operations, effective April 1.

Basei is currently Pandora’s general manager for southern Europe, the Middle East, and Africa.

Martino Pessina, who has served as chief commercial officer for the past three years, is stepping down from that position.

In his new role, Basei will be responsible for Pandora’s global retail network—which comprises 6,500 points of sale across 100 markets. His job will include overseeing network expansion, franchise relations, the omnichannel experience, store development, and global merchandising.

An Italian national, Basei joined Pandora as country manager for Italy in 2010. Since then, he has also led Pandora’s commercial operations in southern Europe, the Middle East, and Africa. He will be based out of Copenhagen and report to CEO Alexander Lacik.

Sara Bergiotti, currently sales director of Pandora’s southern Europe, Middle East, and Africa cluster, will take over as its general manager.

(Photo courtesy of Pandora)

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By: Rob Bates

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