For years, the easiest way to sell fashion jewelry to men has been via the wrist, a focal point for guys who want to experiment with bejeweled adornment, regardless of their age or income bracket. From surfer-style beads to diamond-encrusted Cuban gold chains, bracelets work well for men at the beach, and equally well poking out beneath a cuff in a board room setting.
These days, however, much of the focus of new collections geared to men or anyone looking for a masculine bauble has gravitated to the neck. Just look to crooner Harry Styles, the unofficial poster child for male adornment. Rarely seen without a necklace nestled in his chest hair, the British pop star has paved the way for entire generations of Gen Z and millennial men who may have coveted pendants, gold chains, and lustrous strands of pearls, but didn’t know quite how to pull them off.
For newcomers to the category, a healthy selection of men’s pendants is essential. Whether they’re tribal-inspired silver danglers, diamond-set styles that sit close to the collar, or dog tag–like pendants rendered in gold, we guarantee there will be no shortage of takers.
Top: Virgil necklace in 18k gold with diamonds, $7,395; EéraFollow JCK on Instagram: @jckmagazine
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