Mr Porter’s New “In America” Campaign Offers Snapshot Of Men’s Jewelry Style

By Victoria Gomelsky | October 31, 2022

What kind of jewelry are the hippest men in America wearing these days? Here at JCK, we have a good hunch. That’s because we attended a party earlier this month at a private home in the hills above Bel Air, Calif., hosted by the fashion e-tailer Mr Porter, and the shindig offered an unbeatable snapshot of how LA’s tastemakers are adorning themselves. In short, think beaded bracelets, diamond-set links, inlaid stones, and lots and lots of color.

Mr Porter Sign by Marc Patrick-BFA.com — *Mr Porter kicked off its “In America” campaign with a party at a home in the hills above Bel Air, Calif. (photo by Marc Patrick/BFA.com, courtesy of Mr Porter).*

The well-dressed crowd included actors (Brett Gelman of Stranger Things fame), fashion insiders (The Elder Statesmen’s Greg Chait), photographers (Carlos Eric Lopez), artists (James Acai) and jewelers (Maor Cohen), all of whom shared at least one sartorial characteristic: They were unapologetically bejeweled.

Brett Gelman by Marc Patrick-BFA.com — *Actor Brett Gelman (photo by Marc Patrick/BFA.com, courtesy of Mr Porter)*

The party marked the kickoff of Mr Porter’s “In America” campaign, a three-week-long coast-to-coast initiative, and capsule collection, designed to highlight American menswear today.

In addition to the fashion brands featured in the collection (Tom Ford, Gallery Dept., and Rhude, to name a few), a handful of jewelry labels—including Luis Morais, Greg Yuna, Polite Worldwide, and Jacquie Aiche—contributed pieces to the range, all championing American craft and creativity.

The collection includes the requisite beaded cord bracelets that have been a staple of men’s jewelry showcases for years (Luis Morais’ gold, gemstone, and enamel bracelets are a shoo-in).

Luis Morais beaded bracelet — *14k yellow gold bracelet with enamel, white diamonds, rubies, blue sapphires, and gemstone beads, $1,025; Luis Morais*

New, however, are more elaborate, colorful necklaces, like the pop culture–inspired styles from Los Angeles–based sustainable luxury brand Polite Worldwide, whose cannabis leaf and cartoon figure pendants add a dash of irreverence to its ball-chain necklaces and bracelets.

Polite Worldwide cartoon pendant necklace — *Necklace in silver-tone metal with crystal cartoon figure pendant, $3,400; Polite Worldwide*

Polite Worldwide bracelet — *Bracelet in silver-tone metal with crystal cannabis leaf pendant, $800; Polite Worldwide*

Beverly Hills, Calif.–based designer Jacquie Aiche turned out an enchanting collection of inlaid gemstone designs featuring desert scenes that look like paintings. She complemented the pieces with her new watch line designed in collaboration with Timex, which debuted last week and is already sold out.

Jacquie Aiche inlay gemstone ring — *Gemstone ring in gold with lapis, malachite, turquoise, opal, tiger’s eye, red jasper, and picture jasper, $9,750; Jacquie Aiche*

Jacquie Aiche Timex tigers eye watch — *Timex x JA Legacy Tribe Eye watch in stainless steel with tiger’s-eye dial, $350; Jacquie Aiche*

The most deluxe pieces in Mr Porter’s In America collection belong to the New York–based jeweler Greg Yuna. His heavy gold chain-link bracelets, long gold beaded necklaces, and spectacular Charmers white gold bracelet, which brims with more than 16 carats of blue sapphires in a mix of fancy shapes, are dazzling reminders that contemporary American men’s style is masculine, daring, and refreshingly colorful.