Marli Adds Madison Avenue Flagship Boutique

By Karen Dybis | May 28, 2026

Marli New York founder Maral Artinian says her fine jewelry line’s new flagship boutique on Madison Avenue is a place for clients to meet, explore her jewelry collections, and expand their relationship with the brand.

The 2,418-square-foot boutique at 785 Madison Ave., between E. 66th and 67th St., opened earlier this month. It is the second New York City location for the brand Artinian founded in 2014. Marli also has a store on Manhattan’s west side, at Hudson Yards, along with locations across Europe and the Middle East.

“Engaging with our global community in such a personal way invites new forms of connection and creativity—those are the moments that make the Marli experience truly unforgettable,” Artinian says.

Marli Madison exterior — *Marli’s Madison Avenue flagship has a contemporary art deco–style look that’s favored by company founder Maral Artinian.*

Designed in collaboration with architectural firm Aranda\Lasch, the two-story boutique reflects Marli’s distinctive point of view, with custom furnishings designed by Artinian and a warm, considered approach that encourages discovery and conversation.

New York City is a source of inspiration for Artinian’s designs, and the new store continues that connection, incorporating Indiana limestone sourced from the same quarries used for iconic NYC landmarks like Rockefeller Center, the Empire State Building, and the Metropolitan Museum of Art.

Strategically placed pops of teal—Marli’s signature color—guide the eye and energize the space, reinforcing the brand’s modern, confident identity.

The Madison Avenue flagship introduces a new version of Marli’s M Lounge on the ground floor. A departure from the traditional seated lounges found in other Marli boutiques, this space is reimagined for New York as a dynamic, studio-like environment. Framed by full-length mirrors, it allows guests to experience the brand’s jewelry in their own reflection, capturing the high-energy spirit of the city.

Marli Madison cases — *Artinian says teal—Marli’s signature color—guides the eye and energizes the space, reinforcing the brand’s modern, confident identity.*

To enhance the intimacy of the experience, the flagship features the Marli Club, a light-filled private sanctuary on the second floor with soft seating and intentional hospitality.

Centering the club is a handcrafted table created by Artinian in collaboration with New York–based bespoke designer Djivan Schapira, who shares her Armenian heritage. The table features shifting shades of blue that play with the light, finished with a gold pyramid at its center.

“The flagship is more than a boutique; it’s an embodiment of the Marli spirit, a space where design, emotion, and individuality come together to create meaningful experiences,” Artinian says.

The boutique showcases Marli’s signature collections–including Cleo, Avenues, Tip-Top, and Empire—alongside the brand’s newly launched timepieces.

“We can’t wait to welcome everyone to the Marli universe on Madison Avenue, in the city that inspired it all,” Artinian adds. “We are deeply grateful to the team who brought this vision to life. This flagship invites our community to experience the art of design and the emotion of discovery that have always been at the heart of Marli.”

Top: Marli opened its second Manhattan location this month, on Madison Avenue in the 60s. (Photos courtesy of Marli New York)