This fall, Macy’s will roll out a special capsule collection of limited-edition men’s watch styles from 11 framed brands, many covered regularly here on JCKonline, including TAG Heuer, Movado, and Raymond Weil.
Starting tomorrow, a participating brand will drop a watch (or watches) every Wednesday through Oct. 24. Two additional drops will take place Nov. 14 and 21.
The designs take inspiration from the watchmakers’ archives, created or re-issued in limited quantity exclusively for Macy’s. Many point to a defining technical innovation or aesthetic distinction in the watch brand’s history.
Sept. 5: Tissot Heritage Visodate, $695
Sept. 5: Longines Aviation, $2,325
Product development kicked off a year ago and began with the Macy’s watch team approaching key brands for their support and participation. From there, bringing the capsule to life was a task that touched multiple internal departments including merchandising, marketing, digital, and fashion.
Here’s a look at the other watches coming up throughout the month of September.
Sept. 12: TAG Heuer Aquaracer, $1,750
Sept. 19: Movado Silhouette, $495–$550
Sept. 26: Raymond Weil Tango 300, $995
Top: This limited-edition Movado Silhouette watch arrives at Macy’s on Sept. 19.
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