Cartier is among the many boldface jewelry names to debut a store in the buzzy $25 billion Hudson Yards complex in New York City, which opened to the public on March 15.
Designed by architect Bruno Moinard, the 4,669-square-foot boutique is the third in North America to incorporate Cartier’s new design concept (the company recently reopened boutiques in San Francisco and Boston with the new look).
The Hudson Yards unit is Cartier’s new home base in the Big Apple. The company recently closed its four-year-old, temporary store on 59th Street and Fifth Avenue. Naturally, the brand went all out on its splashy new space, which sits within the most expensive private development ever executed in the United States, according to several media sources, including New York magazine.
The store’s golden facade is a mash-up of huge windows and mesh panels with bronze accents, while inside, pale gold and cream tones dominate but leave room for pops of bold jewel tones such as forest green. A trio of chandeliers created by Paris-based lighting and furniture design group Mydriaz draw the eye up, their innovative forms juxtaposing beautifully with the store’s more classic-feeling furnishings.
The new boutique boasts several “salons” (areas), including women’s jewelry and watches, men’s watches, diamond jewelry, and a private VIP space. Beyond the men’s watch salon, there’s…a foosball table! But not just any foosball table—this one was custom created and branded for Cartier and currently adds whimsy to the shop’s “lifestyle area” (lounge).
Cartier’s best-loved collections, including Love, Trinity de Cartier, Juste un Clou, Panthère de Cartier, and Tank, Santos de Cartier, Drive de Cartier, and Panthère de Cartier timepieces are well-represented. As is the maison’s high-jewelry collection and a range of leather goods, accessories, and fragrances.
The shop is also the first and only Cartier in North America to carry Cartier’s new Les Galaxie limited-edition collection—a series of extraordinary jewels inspired by the cosmos.
Mercedes Abramo, president and CEO of Cartier North America, said in a statement that, “Cartier has been a significant part of the New York City landscape for more than 100 years [and] our move to the west side, to Hudson Yards, is just another example of how Cartier’s pioneering spirit is pushing the maison into the future. We look forward to incorporating the Cartier spirit into the cultural and artistic hub that Hudson Yards will become.”
Cartier currently operates 275 boutiques worldwide.
Top: The exterior of Cartier’s new Hudson Yards store (all images courtesy of Cartier)@jckmagazine
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