Hudson Yards, New York City’s imposing new planned development featuring luxury apartments, retail, and entertainment, opens March 15 in west side neighborhood Chelsea. It’s being billed as the largest private real estate development in the history of the United States.
The 28-acre project has been in the works for 12 years and under construction for six. Spearheaded by real estate company Related Companies, Hudson Yards cost $25 billion and includes 4,000 residential units, several superstar-chef restaurants, a multidimensional arts venue (called the Shed), meticulously planned green space, and 720,000 square feet of retail.
New York magazine reports this week that Hudson Yards is altogether “physically vaster, more populous, and more expensive than any private development in the country.”
Retail inside the self-contained neighborhood swings from high-end (Louis Vuitton, Fendi, Van Cleef & Arpels) to fast fashion (Zara and H&M) to luxury service depots including a new Sally Hershberger salon.
But jewelry and watch retailers make up a huge slice of the retail pie at Hudson Yards, and several of the most coveted brands in both categories have erected outposts here.
Excluding brands that manufacture fashion jewelry (Madewell, H&M), here’s the complete list of jewelry and watch retailers at the new development:
The Hudson Yards Cartier shop is the brand’s first location on the west side of Manhattan, and according to its website was “inspired by New York and rooted in French savoir faire.”
Forty Five Ten
Dallas-based luxury retailer Forty Five Ten is opening its first NYC store in Hudson Yards—a 16,000-square-foot, multisection space that features fashion, beauty, jewelry, and more. “NYC in general felt like the best step for bringing Forty Five Ten to its next stage in terms of brand evolution,” Kristen Cole, president and chief creative officer at Forty Five Ten tells JCK exclusively. “The location at Hudson Yards felt like the right amount of disruptive and visionary. We love the unique and emergent nature of the neighborhood. The critical mass of talent and culture being cultivated there was also very compelling.”
Neiman Marcus is also opening its first New York City location at Hudson Yards—a three-store, 188,000-square-foot emporium with dining options.
Pandora is opening a third-floor unit in the development. “We are excited to take our place within the amazing neighborhood that is Hudson Yards,” said Jackie Spencer, vice president of retail in North America for Pandora, in a recent statement.
The Swiss watchmaker will bow a ground-floor boutique in the development.
The Swiss watch- and jewelry-maker will debut the new and exclusive Sunlight collection pieces at its Hudson Yards boutique, which will boast a new store for the brand.
Rolex will unveil a ground-floor location at Hudson Yards.
Tiffany & Co.
Tiffany is debuting a location at Hudson Yards, but it’s yet to reveal details about it.
Van Cleef & Arpels
Jeweler Van Cleef & Arpels will also open a unit.
Watches of Switzerland
“We’re thrilled to be expanding our presence in the US market at such a remarkable retail destination as Hudson Yards among the best of the best New York City has to offer,” Brian Duffy, CEO of the Watches of Switzerland Group, told Professional Watches. The multibrand retailer’s 6,500-square-foot ground-floor location is flanked by Rolex and Patek Philippe.
Forty-Five Ten co-founder Brian Bolke (who left the retailer in 2017) is debuting The Conservatory, a unique fashion boutique that features some beautiful jewelry collections including Katey Walker, Pomellato, Paige Novick, Georg Jenson, and David Yurman [Update: Harper’s Bazaar reported March 15 that Town & Country fashion and accessories director Will Kahn is “supporting” the fine jewelry selection].
Top: Hudson Yards from a distance (image by Franklin Abreu for CTC Creative via @hudsonyards)