JCK has announced the keynote speaker for its 2023 show in Las Vegas: “Johnny Cupcakes.”
Johnny Earle of Johnny Cupcakes, the world’s first T-shirt bakery, is set to present “Creating Customer Obsession & Memorable Experiences With Limited Resources,” the official opening address, on Saturday, June 3, at 8 a.m., in the Palazzo Ballroom on level 5 of the Venetian Resort in Las Vegas. The keynote is sponsored by Sarine Technologies.
Earle, who has audiences eagerly awaiting each new line of collectible T-shirts, will share insights as to how retailers and brands can create a similar wave of word-of-mouth marketing, loyalty, and obsession around their store or products, by use of experiential branding—even when resources are limited.
Also announced is the 2023 JCK Talks educational program, with a more robust lineup than ever before: 60 sessions to be held June 1–4, beginning one day before the JCK show opens. Subjects include Trends, Retail Experiences, Marketing, Sustainability, DEI, Innovation, Hot Topics, and Industry Breaking News, a new track that will be presented live at the show. Sessions will be held in Venetian rooms 101 and 103 on June 1, before moving to the Showcase Stage on level 2 starting on opening day of the show, June 2.
New for 2023 is the Social Media stage—located at the Innovation Hub near the Showcase Stage—an area designed to provide attendees with actionable tips and tricks for content creation and social media engagement. In 30-minute sessions led by some of the industry’s well-known influencers and digital marketers, attendees will learn the importance of standing out on social media and how to do it.
The Innovation Hub, a newer area of the show floor, encompasses the Showcase and Social Media stages, in addition to new-to-the-market technologies and a demonstration area. “Our theme this year is centered around innovation. We have designed a robust and enriching educational program, including hands-on discovery for JCK attendees to be immersed in the trends and advances in technology that will impact the jewelry industry, as well as learn from and be inspired by thought leaders delivering relevant information to move businesses forward,” said Sarin Bachmann, group vice president for RX Jewelry Portfolio, in a statement. “JCK is a place to not only do business, but also the place to learn new ways to grow your business.”
Finally, the evening of Sunday, June 4, will feature the annual JCK Rocks event, featuring a to-be-announced musical guest.
The full schedule of JCK Talks and show events will be announced soon. For more information, and to register for the show, visit lasvegas.jckonline.com.
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