Designers / Industry

Kendra Bridelle to Head IDD’s Luxe Division


IDD has appointed jewelry industry veteran Kendra Bridelle as president of its Luxe division.

In her new role, Bridelle will lead two new luxury brands for the company: Skyset and Moze. She will also be responsible for the division’s growth strategy including branding, marketing, merchandising and partnership expansion, focusing on brand positioning, revenue performance, operations, and customer satisfaction. She will report to Alok Mehta, the CEO of IDD (also known as International Diamond Distributors).

Bridelle was most recently vice president of sales for Judith Ripka, owned by Xcel Brands, where she was responsible for building the team and executing the sales and marketing strategy for the wholesale division. Prior to this position, she held multiple leadership roles including vice president of wholesale for Thomas Sabo, director of sales for Freida Rothman, vice president of sales for Tache Jewelry, and founder and CEO of her own line, Kendra Bridelle and LusciousS by Kendra Bridelle.

She is the international past president of the Women’s Jewelry Association, and currently sits on the board as audit chair and committee member for the WJA’s 40th Anniversary Celebration.

Photo courtesy of IDD

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By: Rob Bates

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