The JIS show has introduced a brand exposure program designed to extend the value of exhibiting and attending beyond the show floor. Complimentary for all exhibitors and retailers at JIS events, the new program provides media opportunities that can position participants at the forefront of the jewelry industry and as part of public conversations shaping the future of jewelry.
With the Latin American market a strong focus of JIS—which has fall and spring editions, both held in Miami—the brand exposure program will feature bilingual editorial materials and opportunities for participants to be featured in both English- and Spanish-speaking markets, including targeted outreach to Spanish-language media.
Real-time perspectives from the show floor are incorporated into the program in order to provide editors with valuable insights into current buying trends, product demand, and shifting consumer preferences.
“Our goal with the JIS brand exposure program is to ensure that every participant has the opportunity to be seen, heard, and recognized,” said Sara McDonough, event director of JIS, in a statement. “We know that the relationships and transactions that happen at our shows are meaningful, and this program allows us to translate that activity into storytelling that reaches far beyond the event itself. It’s about giving our community the visibility they deserve and helping them build lasting brand equity.”
The program is designed to be seamless and accessible for participants, requiring only brief contributions like short quotes, product highlights, or insights on retail performance and sourcing strategies. Participants may be featured in trend reports and editorial roundups distributed to journalists covering the jewelry, retail, and business sectors.
Top: Jewelry from a JIS exhibitor (photo courtesy of JIS)
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