Soccer fever has bounced into jewelry, with brands covering soccer balls in diamonds, making necklaces out of ball material, and collaborating with celebrities attending or performing at World Cup games.
The 2026 FIFA tournament is the largest World Cup in history: The number of teams increased from 32 to 48, and the 104 matches (up from 64 in previous years) are being played in 16 cities in the United States, Canada, and Mexico, all leading up to a Super Bowl–like final July 19 at MetLife Stadium in New Jersey.
Jewelry brand Jacob & Co. was seen on soccer’s biggest stage when Mexican singer Belinda (pictured at top) wore its Lockdown diamond choker, Infinia earrings, and Brilliant Flying Caviar Tourbillion Rubes watch—a piece valued at $1.3 million—during her performance at the World Cup opening ceremony June 11 in Mexico City.
Another jeweler out to grab soccer fans’ attention—at a similar price point—is Almor Designs. The company has created “the world’s most dazzling soccer ball,” as managing director Tomer Enayatian called it: a 5.5-inch 18k white gold ball covered in 507 cts. black and white diamonds, and priced at over $1.08 million.
Meanwhile, Renaissance Jewel is selling the officially licensed World Cup pendant for the first time. Only 10,000 pendants are available, each engraved with its unique edition number on the rim alongside the 2026 FIFA World Cup inscription. The silver version with 1 ct. lab-grown diamonds is priced at $779.
For its soccer-themed offering, Rebel Nell has teamed up with former player Ashlyn Harris, who won two Women’s World Cups. The collection—inspired, according to the Detroit-based brand, by “grit, growth, and greatness”—features limited-edition jewelry pieces made from repurposed World Cup soccer ball material. They include a lapel pin at $40 and charms in gold and silver colors starting at $90. Each one is inscribed with Harris’ personal mantra: “This is your journey. Live the life you imagined.”
Jewelry designer Adina Reyter has promoted her bead necklaces in team colors for the World Cup, as well as her Groovy Initial charms in U, S, and A for American fans. Reyter also highlights the red, white, and blue Stars and Stripes bead necklace for those rooting on Team USA, or the Seaside Stripes bead necklace in colors of the Argentina, Uruguay, or Scotland flag.
Zales also has gotten into marketing for the world’s biggest sporting event, with jewelry that features soccer motifs, colorful diamonds that represent team colors or country flags, and statement pieces to celebrate love of the sport. Zales’ solid gold soccer ball charm retails for $1,299, while a smaller hollow soccer ball charm, also in 14k, is priced at $349.
At Alex + Ani, the soccer ball is June’s Symbol of the Month, as the brand highlights such jewels as a beaded bangle ($29) and an enamel locket necklace ($41) that opens to reveal a gold-finished piece engraved “control the ball, command the game.”
Top: Singer Belinda wore Jacob & Co. jewelry and a watch valued at $1.3 million when she performed at the World Cup opening ceremony in Mexico City. (Photos courtesy of the brands)
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