Designers / Industry

Jewelry Industry Goes Pink to Help Raise Breast Cancer Awareness, Funds


Jewelry designers and retailers are offering new collections and specially created pieces this October to support organizations that help women affected by breast cancer and raise awareness about breast cancer screening.

Lorraine West with Greenwich St. Jewelers, Lisa “Lele” Sadoughi, and Gorjana Reidel are among the jewelry creatives partnering with charities to debut jewelry in honor of National Breast Cancer Awareness Month, which is symbolized by the color pink.

Jane Win founder Jane Winchester Paradis says this annual effort to is one way her brand seeks to boost community among her clients. The company is sharing stories of breast cancer survivors on its website throughout October and has reissued its Share the Love coin pendant—with a bright sun on the front and the words love, courage, and strength on the back. Paradis says Jane Win will donate 20% of the necklace’s $278 sales price to the Breast Cancer Alliance (BCA).

Jane Win BCA
Jane Win is donating 20% of sales proceeds from its Share the Love coin pendant ($278) to the Breast Cancer Alliance.

“It makes me so happy to see our fashion world washed in pink in October,” Paradis says. “Of course I love the coin, but the marketing around it is my favorite part. I thought one of the best ways we could help in addition to donating money to BCA was to tell stories of how our customers, our community, have been affected by breast cancer. The hope is that by sharing, almost like advice from a trusted friend, we will be able to help our community.”

Breast cancer is the most common cancer in women after skin cancer, and the second most common cause of cancer mortality, according to the American Cancer Society (ACS), which helped create Breast Cancer Awareness Month to encourage women to have regular mammograms. Breast cancer death rates have been decreasing steadily since 1989, for an overall decline of 43% through 2020, in part due to early detection and heightened awareness, the ACS said.

Here are some other jewelers who are raising awareness and donating money in honor of Breast Cancer Awareness Month.

Lorraine West nipple collection
Greenwich St. Jewelers will give 20% of the proceeds from its Nipple collection of 14k gold hoop earrings, bangles, and rings to Living Beyond Breast Cancer, a nonprofit that provides resources, empowerment, and connection for women affected by breast cancer, especially those in marginalized communities.
Pink bracelets along with a pink sapphire necklace and rose gold huggies comprise gorjana’s  collection in honor of Breast Cancer Awareness Month, with 50% of sales benefiting the Breast Cancer Research Foundation. “Philanthropy is a core value of our work at gorjana, and we love to support organizations that empower women across the country,” company cofounder Gorjana Reidel says. (Photo courtesy of gorjana)
David Yurman BCA
Every October since 2008, David Yurman has offered a limited-edition assortment of pink jewelry, and this year’s pieces include this ribbon chain bracelet ($1,350). The jewelry company will donate 20% of sales to the Breast Cancer Research Foundation. (Photo courtesy of David Yurman)
KAY x BCA Collection
Kay Jewelers is supporting the Breast Cancer Alliance (BCA) with a box set ($279.99) featuring a necklace, earrings, and a ring in sterling silver with pink lab-created gemstones. Kay says $20 from each set sold will be donated to BCA. (Photo courtesy of Kay Jewelers)
Ettika BCA
Ettika will contribute 50% of proceeds from a selection of pink styles to the Breast Cancer Research Foundation. “We design jewelry to help women look and feel their best because we know a woman’s best accessory is her confidence,” Ettika CEO Joey Rafaeli says. (Photo courtesy of Ettika)

Lele Sadoughi
Lisa “Lele” Sadoughi says she is honored to participate in Breast Cancer Awareness Month for the third year: “We have selected the American Cancer Society to receive 25% of the proceeds of this breast cancer awareness capsule.” The special collection includes a jeweled headband ($195), with hand-painted enameled pin hand-sewn next to pink crystals, matching “mini and me” hot pink headbands, “and our newest accessory, the awareness ribbon [$65],” says Sadoughi. (Photo courtesy of Lele Sadoughi)
Top: Nipple hoops are featured in a collection introduced by Greenwich St. Jewelers in collaboration with jeweler Lorraine West as a philanthropic initiative in time for Breast Cancer Awareness Month. (Photo courtesy of Greenwich St. Jewelers)

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Karen Dybis

By: Karen Dybis

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