Jewelry designers and retailers are offering new collections and specially created pieces this October to support organizations that help women affected by breast cancer and raise awareness about breast cancer screening.
Lorraine West with Greenwich St. Jewelers, Lisa “Lele” Sadoughi, and Gorjana Reidel are among the jewelry creatives partnering with charities to debut jewelry in honor of National Breast Cancer Awareness Month, which is symbolized by the color pink.
Jane Win founder Jane Winchester Paradis says this annual effort to is one way her brand seeks to boost community among her clients. The company is sharing stories of breast cancer survivors on its website throughout October and has reissued its Share the Love coin pendant—with a bright sun on the front and the words love, courage, and strength on the back. Paradis says Jane Win will donate 20% of the necklace’s $278 sales price to the Breast Cancer Alliance (BCA).
“It makes me so happy to see our fashion world washed in pink in October,” Paradis says. “Of course I love the coin, but the marketing around it is my favorite part. I thought one of the best ways we could help in addition to donating money to BCA was to tell stories of how our customers, our community, have been affected by breast cancer. The hope is that by sharing, almost like advice from a trusted friend, we will be able to help our community.”
Breast cancer is the most common cancer in women after skin cancer, and the second most common cause of cancer mortality, according to the American Cancer Society (ACS), which helped create Breast Cancer Awareness Month to encourage women to have regular mammograms. Breast cancer death rates have been decreasing steadily since 1989, for an overall decline of 43% through 2020, in part due to early detection and heightened awareness, the ACS said.
Here are some other jewelers who are raising awareness and donating money in honor of Breast Cancer Awareness Month.
Top: Nipple hoops are featured in a collection introduced by Greenwich St. Jewelers in collaboration with jeweler Lorraine West as a philanthropic initiative in time for Breast Cancer Awareness Month. (Photo courtesy of Greenwich St. Jewelers)@jckmagazine
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