John Aylward (pictured), the former chief marketing officer for CARE, the anti-poverty nonprofit, is joining J.C. Penney as the department store chain’s new chief marketing officer.
Prior to his five-year stint at CARE, London-born Aylward had a more traditional retail background, working at HSN, DSW, Starbucks, and the Gap.
“John’s passion for purpose-driven work will be an important asset as we continue to provide offerings that promote inclusivity and celebrate the diversity of our customers,” said CEO Marc Rosen, who took over the company in November, in a statement.
“The 120-year-old J.C. Penney brand is iconic,” continued Rosen in the statement. “We must protect what the brand represents while evolving how it expresses who we are today.”
Aylward will help advance the company’s omnichannel strategy and lead its marketing, creative, visual merchandising, store design, and customer engagement teams.
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