I attended a virtual press presentation for the MoMA Design Store yesterday, and its intel shows that consumers shopping this fall and holiday will be very much focused on gift giving—trinkets to send to friends and family they have not been able to see or spend time with due to social distancing and travel restrictions.
This was obviously in the context of of Iittala glassware and other home decor items, but let’s hope the same holds true for consumers of jewelry.
So about the “Milano”—the company is actually headquartered in Amsterdam, but its jewelry is cloaked in a contemporary Italian aesthetic. Except that it’s made in silver and cabochon stones (instead of gold and genuine Sardinian coral or turquoise or Swiss blue topaz).
Even so, the craftsmanship of the mix-and-match stacking rings and bracelets and interchangeable charm system for necklaces and earrings is informed by traditional goldsmithing techniques that give the pieces the luster of looking more expensive than they are. (See the bit about gift giving, above.)
And based on the lookbook that Ti Sento Milano has created for prospective buyers, it’s clear that the company is prepared to furnish retailers with any number of very sleek and polished visual merchandising tools, including Euro chic–looking displays and elegant branded gift boxes.
What I would do? Layer these treasures among higher-priced items in a beautifully curated case—the pieces are good-looking enough to hold their own and compel customers to happily indulge in a purchase (when the Pomellato just isn’t doable).
The display could perhaps embrace an “Under the Mediterranean Sun,” which happens to the be overarching theme of Ti Sento’s newest collection.
As such, I picked out a few favorite pieces and looks below. Nothing is priced at more than $300.
Top: Assorted pieces from Ti Sento Milano’s spring/summer 2020 collection, which mix and layer with each other effortlessly. The inspiration for this, and other newness they’ll be showing at JCK Virtual, is a Mediterranean holiday, presumably somewhere on the Italian Riviera.
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