JCK Virtual 2020 Jewelry Preview: Ti Sento Milano’s Collection Is a Dutch Treat



I attended a virtual press presentation for the MoMA Design Store yesterday, and its intel shows that consumers shopping this fall and holiday will be very much focused on gift giving—trinkets to send to friends and family they have not been able to see or spend time with due to social distancing and travel restrictions.

This was obviously in the context of of Iittala glassware and other home decor items, but let’s hope the same holds true for consumers of jewelry.

And with this in mind, Ti Sento Milano is a great demi-fine brand to consider visiting at the upcoming JCK Virtual 2020 show (Aug. 11-14).

So about the “Milano”—the company is actually headquartered in Amsterdam, but its jewelry is cloaked in a contemporary Italian aesthetic. Except that it’s made in silver and cabochon stones (instead of gold and genuine Sardinian coral or turquoise or Swiss blue topaz).

Even so, the craftsmanship of the mix-and-match stacking rings and bracelets and interchangeable charm system for necklaces and earrings is informed by traditional goldsmithing techniques that give the pieces the luster of looking more expensive than they are. (See the bit about gift giving, above.)

And based on the lookbook that Ti Sento Milano has created for prospective buyers, it’s clear that the company is prepared to furnish retailers with any number of very sleek and polished visual merchandising tools, including Euro chic–looking displays and elegant branded gift boxes.

What I would do? Layer these treasures among higher-priced items in a beautifully curated case—the pieces are good-looking enough to hold their own and compel customers to happily indulge in a purchase (when the Pomellato just isn’t doable).

The display could perhaps embrace an “Under the Mediterranean Sun,” which happens to the be overarching theme of Ti Sento’s newest collection.

As such, I picked out a few favorite pieces and looks below. Nothing is priced at more than $300.

Ti Sento coral branch earring charms
Hoop earrings, $85; and charms, $75–$99 each, in 18k gold–plated silver

 

Ti Sento bracelet stack
Beaded bracelet, $99; 18k gold–plated silver bangle, $249; chain bracelet with coral stone, $109
Ti Sento turquoise suite
Layered sterling silver and 18k gold–plated silver chains, $85 each; with charms, $99–$149 each. At left: Faux turquoise ring, $109; necklace, $109; earrings, $139; and bracelet, $189, all in sterling silver.

 

Ti Sento coral branch necklaces
Coral branch pendants, $129–$199 each
Ti Sento turquoise and blue jewelry
Assorted pieces from Ti Sento Milano’s spring-summer 2020 collection made with high-quality stones and beads in shades of turquoise and deeper blues, evoking the colors of the Mediterranean Sea
Ti Sento coral rings
Stacking rings in silver and 18k gold–plated silver and various faux stones are a key category for the brand. Prices from $59 each.
Ti Sento paper clip bracelet
Rock the paper clip chain trend for (a lot) less—there is also a necklace. Bracelet in 18k gold–plated silver with sterling silver clasp, $179.

 

Ti Sento layered necklaces
Layered chain, bead, and pendant necklaces show how the pieces in this collection play well together, especially when you mix the stone and metal colors. Prices from $149 each.

 

Top: Assorted pieces from Ti Sento Milano’s spring/summer 2020 collection, which mix and layer with each other effortlessly. The inspiration for this, and other newness they’ll be showing at JCK Virtual, is a Mediterranean holiday, presumably somewhere on the Italian Riviera.

 

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All That Glitters writer