Instagram has published the fall edition—the third in a series—of its Insider magazine, a digital roundup of the trends and more that are dominating the app. The e-zine made its debut earlier this spring.
This edition is all about fresh starts, citing as inspiration that back-to-school vibe so ingrained in us as a time for reinvention. Also prevalent in the e-zine: bright colors, the “Gorpcore” aesthetic (an ode to life on the nature trail), and the arrival of fashion month.
Of the styles trending on the app, the first—which the issue has dubbed “C’Mon Get Happy”—is all about bright color and kitsch, building off the summer camp trend that was so hot this season. Jewelers may take note of this popular style by ensuring they have plenty of enamel jewelry in stock, particularly in bold, and even neon, colors.
Another surprising trend is “Retro Western,” where authentic cowboy boots, hats, and fringe jackets are making waves among the Instagram set. Fortunately for jewelers, there are styles that blend perfectly with this aesthetic: Turquoise is perhaps the most obvious choice, but bolero-inspired necklaces and whimsical charms work well too.
Also notable in the issue is an Editors Picks feature that offers a 30-product roundup of pearl jewelry. The feature includes a QR code that will be shoppable beginning on Aug. 31.
While this particular issue doesn’t feel as robust in terms of jewelry as the first one did, it still offers insight into what some generations of shoppers will be into in the new season, and may help retailers to plan appropriately, especially as the holiday season approaches. It’s also a great opportunity to get creative with your marketing plans for the app, tailoring your grid photos to align with current trending styles (Just Jules is way ahead of the game with cowboy boot jewelry displays, for example).
You can download the entire issue of the Fall 2021 Instagram Insider e-zine here.
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