Late last month, Instagram released its first-ever issue of Instagram Insider, a digital magazine offering insight into the fashion and beauty trends that have been dominating the app.
The spring 2021 issue highlights creators to follow on the app, incoming trends, a number of small businesses, and more. While jewelry itself is not a major component of the issue, the trends it features show what direction young consumers are headed, giving retailers ideas on what to stock for the coming summer season.
Arts and crafts, for example, was the first trending style, comprising DIY ware like crocheted knitwear, beaded bracelets, and quilted patchwork coats. This trend lends itself beautifully to a range of styles from independent jewelry designers, like those making wearables from found or repurposed items and, of course, recycled materials. Getting familiar with this eco-conscious, waste-not aesthetic can allow jewelers to reach out to their youngest, most in-tune consumers about the responsibly made items in their stores.
Moving on to trend number two: psychedelia, which is seen in ’70s-tastic styles in a soft color palette and, of course, those recognizable, mesmerizing prints. Pair the apparel with any variety of jewelry that nods to fantastical voyages (psychedelic or otherwise), like one of Brent Neale’s magic mushrooms, and you’ve got the perfect look.
Other trends largely revolve around beauty looks, like stick-on face decals and the best skin care regimens, but what better to pair with flawless skin than a pair of flawless diamonds? Sure, the idea is a bit of a stretch, but nothing draws attention to a hard-earned pore-free face like a pair of eye-catching earrings, am I right?
You can download the entire issue of Instagram Insider—which should lend a pretty good picture of what the IG crowd is into these days (or at least the type of content they’re being inundated with)—here. Now’s a good time to glean some insight from the content, when graduation gifts and off-to-college tokens will be top of mind for plenty of shoppers. Not to mention anyone out there wanting to head into summer wearing something new.
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