It’s the most wonderful time of the year, as Andy Williams (and just about everyone who ever recorded a Christmas album) famously crooned. For retailers, it’s also the most stressful time. The make-or-break bottom-line time. The time for your most festive events, your savviest ads, and your most innovative marketing. In need of ideas on how to give your holiday sales a goose? Check out part two of our Survival Guide, featuring retailer tips and tricks; your fellow store owners are positively brimming with inspiration. But first, take a look at the products you—and your customers—can’t live without: supercool ear jackets, pendants practically begging to be layered, openwork cuffs, and more. The only other thing you need? Gift boxes and ribbon. And a hefty dose of yuletide cheer!
Photograph by Greg Sorensen; styling by Brooke Magnaghi
Market Editor: Jennifer Heebner. Makeup by Alexis Williams for The Brooks Agency. Hair by Gusléne Bubak. Manicure by Angela Marinescu. Chemise by Victoria’s Secret.
Ear climber in 14k gold with freshwater pearls, $345 (pair), adjustable lariat in sterling silver with a freshwater pearl, $520, Imperial, East Providence, R.I., 800-556-7738, imperialpearl.com; double-finger ring in 18k gold with a white South Sea pearl and diamonds, $4,100, Nigaam, NYC, 212-391-5801, nigaam.com; open ring in 14k gold with Tahitian pearl and diamonds, $3,500, Mizuki, NYC, email@example.com, mizukijewelry.com
Collars & Chokers
Sphaera rings in 18k yellow and rose gold with gray Tahitian and white pearls and 0.6 ct.–0.7 ct. t.w. white and black diamonds; $3,960–$5,365 each; Halleh, NYC; 646-389-0109; firstname.lastname@example.org; halleh.com
18k yellow gold flower rings and round stone rings with multicolored sapphires, pink tourmaline, multicolored tourmaline, and amethyst; $1,375–$3,355 each; Emily & Ashley, NYC; 212-327-2765; email@example.com; emilyandashley.com
Teardrop stacking rings in 14k yellow gold with 1.79 cts. t.w. white diamonds; $7,870 (set of three); Mizuki, NYC; firstname.lastname@example.org; mizukijewelry.com
M’ama non M’ama rings in 18k gold with peridot, amethyst, tsavorites, garnets, adularia, and sapphires; $1,350–$2,500 each; Pomellato, NYC; 800-254-6020; pomellato.com
Studs & Ear Jackets
Studs and jackets in 18k gold with 4.05 cts. t.w. smoky quartz, 4 cts. t.w. sapphires, 2.4 cts. t.w. iolite, 0.8 ct. t.w. light brown diamonds, and 0.4 ct. t.w. colorless diamonds; $7,720; Mary Esses, NYC; 917-941-0826; maryesses.com
Earring in 18k gold with 0.82 ct. t.w. diamonds; $2,395 (sold singly); Djula, Paris; email@example.com; djula.fr
Tiny Stacking Pendants
Pendant necklace in 18k gold with pink tourmaline; $600; Brumani, Philadelphia; 610-642-3512; brumani.com
Eternal Love charm necklace with sterling silver talisman, bronze key, and briolette-cut rose quartz on sterling silver wheat chain; $398; Pyrrha, Los Angeles; 604-688-1834; firstname.lastname@example.org; pyrrha.com
Vino Gold necklace with 0.1 ct. t.w. rubies, 0.15 ct. t.w. sapphires, and 0.4 ct. pear-shape faceted morganite on 14k gold chain; $1,420; Ruta Reifen, Brooklyn, N.Y.; 401-489-4768; email@example.com; rutareifen.com