Holiday Survival Guide 2015: Retailer Tips & Tricks

By Daniel P. Smith Consider Harris Botnick ready. The owner of Worthmore Jewelers, a two-store, Atlanta-based operation, welcomes the chaos that consumes his stores each December, his busiest month of the year.  “People are in buying mode during the holidays, so you’re not trying to convince them to spend,” says Botnick, who runs Worthmore with his wife, Geri. “It’s a good time to be in the jewelry business.” Last holiday season, retail sales in the United States topped $616 billion, a 4 percent increase over 2013 and the nation’s highest tally since 2011, the National Retail Federation reports. And jewelry purchases stood prominent. According to Deloitte’s annual holiday survey, one in five consumers planned to give jewelry last holiday season.  As much optimism as those positive numbers spark, retailers like Botnick know it remains an intense ba

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